Infographic: 5 Companies That Are Rocking Social Media

The benefits of using platforms such as Twitter and Facebook in marketing campaigns for businesses of all sizes are well established, but putting that into practice takes knowledge and experience, as well as effort, dedication, and, most importantly, time.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

This infographic (created by Voltier Digital, but showcased on the blog of Scott Monty, head of social media for Ford) takes a closer look at how five very-different brands are rocking social media.

Source: http://www.mediabistro.com/alltwitter/social-media-marketing-brands_b16211

Infographic from VoltierDigital.com.

How is your company using social media to attract new customers or connect with existing customers?

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News:

  • Minnesota State launches next round of angel tax credits to investors of small firms: http://ow.ly/7A0hs
  • Women angel investors rise above wary stereotype: http://ow.ly/7ADgX
  • SV Angel, the venture capital firm managed by Ron Conway and David Lee, has made over 80 new investments in 2011: http://ow.ly/7DSVM
  • Plumber named Britain’s best entrepreneur in Pitch 2011 final: http://ow.ly/7DTIG

Business Plans & Pitching:

Fund Raising:

Marketing & Social Media:

Start-Up & Entrepreneurship:

To stay updated, come follow us on Twitter: http://twitter.com/angel__network or visit our blog at http://www.angelinvestmentnetwork.net/.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Angel Investment Network’s Weekly Funding Roundup

Here’s a roundup of some of the recent seed-stage and angel deals from around the world:  

  • Spotzot, the deal targeting platform that powers many of the top shopping applications and websites, lands $2.2 million Series A financing
  • YCharts, an emerging leader in stock research, tools and analysis, announced today that it has secured $3.25 million in Series B financing
  • Postcard on the Run, which helps users print and send postcards of photos from their iOS and Android devices, raises $750,000 seed funding
  • FanFueled raises $1m seed funding led by Listen LLC & angel William Lohse to provide ticketing at 1/3 to 1/4 of Ticketmaster’s service fees
  • Innovative mobile technology provider Lumi Mobile has attracted £2M funding from Chris Morris, a leading Australia-based tech investor
  • OpDemand, a startup providing cloud infrastructure management software, raised $1 million in funding to bring its technology to market
  • Teamie, a Singapore startup that aims to fuse social and learning into one, raises SGD500,000 from an anonymous angel investor from India
  • Diagnosia, a startup aiming to become a “search engine for drugs”, lands a 6-figure seed round led by angel investor Johann Hansmann
  • Daily Grommet, which runs a website that spotlights retail products, has now taken in $950,000 of a planned $1.15 million fundraise
  • Video indexing and discovery platform Veenome has raised $500,000 seed funding from Ecosystem VC, Dingman Center Angels and angel investors
  • eVariant, provider of a healthcare software platform called HealthConnect, has raised $5.3 million funding led by Health Enterprise Partners
  • Israeli gesture recognition technology platform eyeSight Mobile Technologies has snagged $4.2 million Series B funding led by CEVA, Inc.
  • VoteIt, a startup focused on helping groups make decisions with realtime voting tools, has raised $800,000 seed funding from angel investors
  • Cloud app aggregator Hojoki has received seed capital reported to be in the region of $620,000 from Kizoo Technology Ventures

To get regular updates, come follow us on Twitter: http://twitter.com/angel__network.

Have you managed to raise capital for your company?  We always love to hear from entrepreneurs who manage to get funded.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News:

  • Are Australian investors overly-conservative? http://ow.ly/7tcu0
  • Average Size of an Angel Investment Falling, but there are more of them: http://ow.ly/7sswu
  • Sean Parker and Jim Breyer Say Too Much Startup Funding is a Bad Thing and Slam Silicon Valley Funding Glut: http://ow.ly/7wsE4
  • LinkedIn Founder Reid Hoffman Aims To Accelerate the UK Startup Scene: http://ow.ly/7wUsA

Business Plans & Pitching:

Fund Raising:

Marketing & Social Media:

Start-Up & Entrepreneurship:

To stay updated, come follow us on Twitter: http://twitter.com/angel__network or visit our blog at http://www.angelinvestmentnetwork.net/.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Using Social Media to Build Site Authority

The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too.

Website authority is nothing more than quality, as determined by major search engines. Most search engines take into consideration the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of other factors. SEOMoz has done a great job of testing, analyzing, and figuring out what authority factors may exist – and best practices surrounding site authority.

One important part of building authority is paying attention to and doing your part to influence social metrics. You can do a number of things to help build your website’s authority with social media. Here are a few tips to help you along the way.

Get Real

Becoming an authority in a given industry isn’t something you can fake. Get real! Get passionate! Get creative!

Think about what it takes to develop expertise and become a sought out member in your industry and a sought out company too. This often requires regularly training staff to keep them up-to-date on industry related topics and constantly tapping into the vein of the industry. Use the information you find to help you craft clever content to add to your site and share on social media.

Know Your Audience

Seemingly simple, the task of figuring out your target demographic often isn’t easy. Conduct social listening research, send out customer surveys and conduct additional research. Use this information to help you understand how to craft your messaging through social media for maximum impact.

Also use the information to help you find particularly “nichey” social sites, forums and blogs. Niche social networks often create more meaningful interaction as reported. So look for sites that cater to your demographic and engage with them appropriately.

Share and Share-alike

Use the notion of share and share alike. This growing trend creates the belief that information should be free, readily available, and users should have the ability to share it/use it however they choose.

How does this apply to you? Don’t keep all that industry trade information to yourself. Start developing content and sharing ideas through social channels that address industry insider knowledge, answer industry questions, provides research data, and anything that showcases you and your brand as experts.

Participation is Key

Just because you might tweet out a few posts, have your content shared on Facebook, and get a few +1’s doesn’t mean you’re automatically seen as an expert or building up authority. Developing your brand’s own authority on a specific social networking platform is mandatory. This often involves being recognized by other authoritative users on the platform, having a lot of followers/friends/circle-ers/etc., high engagement levels, and regular interactions.

Eric Enge’s recent Search Engine Watch post, “Social Signals & SEO: Focus on Authority,” discusses the importance of having an authoritative person in your space share your content and also the importance of building your own authority at the social network level.

Grow Your Network

Make an effort to network with others in your industry in an attempt to build your site authority. Interact with them through social media by retweeting their status messages, adding them to Twitter lists, engaging on their Facebook Pages, adding them to your circles on Google+, bookmarking some of their blog posts, and commenting on a few posts too.

The old adage “do unto others” applies here. You’ll slowly see them do the same for your content and messages.

Quality

It may seem tempting to send out 40 tweets in a day and 10 Facebook status updates a week, but quality over quantity is always best. Develop a keen eye for quality and think hard about how your brand will be perceived if you tweet, post, write, or comment.

Offer Your Help

Monitor all the areas where your brand can offer up help to people asking questions or seeking information. Track long tail search terms that are frequently asked questions in your industry – use Google Alerts, Twitter Search, and inboxq.com.

Have FAQs sent to a team e-mail address and respond to them as applicable. You’ll find that many online users will ask questions or ask for help through social media. Be there to help answer their questions and you’ll find that your perceived expertise and authority will only grow over time.

Conclusion

Building your website’s authority requires a well-rounded approach and having a feel for what you should do within the social realm is important. The above tips can help you realize the path you should head down in your journey to becoming an authority online.

Don’t forget the other areas required to build authority, however, which are showcased in the below graphic. All efforts together create a working model for how you can succeed in the authority building game.

Source: http://searchenginewatch.com/article/2125584/Using-Social-Media-to-Build-Site-Authority