A Pocket Guide to How Investors Think

Understanding how investors think is an essential tool for every entrepreneur. Only when their thinking processes have been demystified can you attempt to negotiate with confidence.

This infographic, visualised from investor Paul Graham’s famous essay “The Hacker’s Guide to Investors” by Anna Vital from Funders and Founders, is your pocket guide to getting inside their heads.

Author: Oliver Jones

Head of Marketing at Angel Investment Network - helping startup businesses succeed by connecting them with angel investors. Now with over 1 million users. Likes meditation, magic cards and helping + investing in startups...

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