For no other reason than today is the first day of a new leap year cycle, I’ve decided to add a new feature to this blog. Each week I’m going to write a short post offering easy-to-implement advice on writing a fundraising proposal to investors. There will be a slight steer to benefit those entering proposals on , but I promise that the advice will be easily applied wherever you’re submitting a proposal.
I read hundreds of proposals a day. Literally hundreds of the things in the form of: pitch decks, executive summaries, investment site templates, incubator/accelerator templates, you name it. There’s always more to learn, but by now I’ve got a pretty good idea of what investors love and what they loathe when it comes to fundraising proposals.
So here’s Tip #1 “Never leave the best till last”
Put your most impressive information FIRST.
Investors like the rest of the world read from beginning to end. Well, not quite, often they never reach the end because they get bored. If this happens and you’ve left your most impressive piece of traction till the end, they’ll never know how great your company is. If you want to end on a positive note, simply repeat the positive note with which you started your proposal!
Grab their attention from the start. If you’re using or planning on using Angel Investment Network’s proposal form to showcase your business to prospective investors, this is why they recommend including attention-grabbing details in the ‘Short Summary’ section.
Take it to heart, learn it, stick it to your fridge, apply it…
Even though i’ve been in the startup business for a while now, when i stumbled across this infographic by Funders and Founders, it reminded me how useful it can be to glance back at the basics once in a while. In an increasingly fraught and complex world, it is not only extremely helpful, but also motivating to step back and see the workings of the bigger picture; to catch sight of the wood for the trees. Details are important; but occasionally we can get bogged down in them.
As every successful person ever will tell you – if you get the basics right, the rest will follow.
This is true even for the most seasoned of serial entrepreneurs. Especially as a number of the processes outlined in this simple infographic will remain crucial throughout the life of your startup, not just at the beginning. So whether you’re just starting out or a startup veteran, it’s worth casting your eyes over this one…