Infographic: How Startup Funding Works

Raising funding for your startup is, in part, a navigation problem. This is especially true when you are doing it for the first time. Entrepreneurs often focus on the problems right in front of them and so lose sight of the bigger picture. It is always helpful to approach immediate problems with knowledge of the lie of the land ahead.

This infographic on how startup funding works is one of my all-time favourites. It neatly and concisely sets out a typical map of what a fundraising journey looks like over the lifetime of a successful company.

startup funding infographic

I hope you find it useful.

Credit to Anna Vital for producing such a great graphic.

Infographic – Customer Acquisition vs Retention in eCommerce

This infographic shows some really interesting information on customer acquisition vs retention costs and revenues in e-commerce.  Amazingly it costs five times as much to attract a new customer than to keep an existing one, which shows just how important it is to focus on customer retention.