For no other reason than today is the first day of a new leap year cycle, I’ve decided to add a new feature to this blog. Each week I’m going to write a short post offering easy-to-implement advice on writing a fundraising proposal to investors. There will be a slight steer to benefit those entering proposals on , but I promise that the advice will be easily applied wherever you’re submitting a proposal.
I read hundreds of proposals a day. Literally hundreds of the things in the form of: pitch decks, executive summaries, investment site templates, incubator/accelerator templates, you name it. There’s always more to learn, but by now I’ve got a pretty good idea of what investors love and what they loathe when it comes to fundraising proposals.
So here’s Tip #1 “Never leave the best till last”
Put your most impressive information FIRST.
Investors like the rest of the world read from beginning to end. Well, not quite, often they never reach the end because they get bored. If this happens and you’ve left your most impressive piece of traction till the end, they’ll never know how great your company is. If you want to end on a positive note, simply repeat the positive note with which you started your proposal!
Grab their attention from the start. If you’re using or planning on using Angel Investment Network’s proposal form to showcase your business to prospective investors, this is why they recommend including attention-grabbing details in the ‘Short Summary’ section.
Take it to heart, learn it, stick it to your fridge, apply it…
For many entrepreneurs, no matter what stage they are at in their fundraising journey, it can be difficult to see the wood for the trees and hold a sense of the bigger picture in mind. This helpful infographic, courtesy of Funders and Founders, gives a clear picture of the funding process from Day 1 to IPO.
To read the full article which gives a detailed analysis of all the stages follow this link
Happy New Year everyone! I hope that 2016 brings you all sorts of success and happiness.
As we intrepidly sally forth into the New Year, I thought it would be worth glancing back at the state of startups in 2015 in the hope that a bit of retrospective nous will help us go more boldly into 2016.
San Francisco-based VC firm, First Round, which specialises in providing funding for seed stage tech companies (including Uber, Square and Warby Parker) is my resource for this one. In their concise 2015 review they collect the opinions from hundreds of startup founders with the aim of understanding what it meant to be a member of the community in 2015.
Their insightful review shows what founders think on a variety of questions including:
Will it get easier to raise funds in 2016?
Who is the most admired leader in the startup space?
What’s a startup founder’s biggest fear? And why it’s a mistake…
Here’s the link: State of Startups 2015
It doesn’t seem like that long ago that we helped Uncover, which went on to become the UK’s premier restaurant reservation app, fill their seed round. In fact it’s only been 16 months. But on the back of their extraordinary year since launch they have now been acquired by Velocity, the world’s leading international digital hospitality service, for an undisclosed figure.
9 months after launch Uncover had gained 135,000 users and was partnered with 350 of London’s high-end restaurants (incl. Alain Ducasse Restaurants, Coya, LIMA, Restaurant Story, Taberna do Mercado, and The Clove Club). In that period it was recognised by Apple as its “Best App” on over 10 different occasions for its immaculate user experience.
The deal means that the new, refined platform, due to be launched early in 2016, will have a network of 800 venues and over 60 Michelin stars and that Velocity has taken itself another step closer to being a comprehensive hospitality platform all over the world.