Following on from Part 1 last week of the The Perfect Investor Pitch, here are some tips about what to include in your elevator pitch. We’ve broken it down into 8 slides we’d recommend using in your PowerPoint presentation:
This should be eye catching yet simple. You need to include these points:
- Your Company Name
- Your Logo
- Your “Tagline”
- Who you are and your role in the company / job title
Slide 2 – What is the Pain or Problem?
- What does your business do or what service does it provide?
This is integral to securing interest, as it is your ‘hook’ to the investor. If your service or product is particularly technical it is worth setting the scene with a real life example. i.e. The entrepreneur has a product which is a Resource Management Software. You then tell the Investors. Imagine you work in an advertising agency and you are the production manager. You need to allocate work efficiently, on time and within budget etc
Slide 3 – Premise, what is your Unique solution?
- How does your product or service solve the problem?
- Having identified the problem it is essential to give a clear, and concise solution
Don’t be overly technical, as impressive as it may sound it could lose Investors interest.
Slide 4 – People
- Who is in the management team?
- Position in the company?
- What’s their relevant experience?
- Previous Positions held
- Industry Experience
- What do they bring to the team?
Don’t labour over this too long this is just to reassurance the investors and give them confidence in your ability to make this happen and deliver the results being promised. Don’t live in the past. Going over company history and the backgrounds of the founders takes a long time and only adds to the pitch if it’s something really distinctive.
Slide 5 – Proof
- What evidence is there to show that your company makes money?
- Are you making sales?
- Have other people invested / have you received grants? How much have you invested?
- What patents have been granted or are pending? Have you been officially approved or certified?
Slide 6 – The Market
- Market Share
It is very important you show investors you have taken the time to think this through. Intimate knowledge of a company’s prospective market helps to clearly define strategic aims. Investors will therefore look at it as a strategic investment.
Slide 7 – The Competition
- Who are your competitors?
- What makes your product or service better?
They don’t necessarily like to hear that you “don’t have” any competition, because you do, and you’re at a disadvantage if you don’t know who it is and why customers will choose you instead.
Slide 8 – Purpose, the Financials
The two key things the Investors want to know are how much money are you going to make and what are you offering investors for their money (ROI / Equity).
- Previous turnover & profit
- Projected turnover & profit
- What are you offering the investor?
- What is your exit strategy?
- What return do you expect the investor to make?
Be conservative with your financials Investors are very weary of over inflated projections.
Let us know if you’re looking for funding, as we may be able to help put you in touch with some investors.