Infographic: 5 Companies That Are Rocking Social Media

The benefits of using platforms such as Twitter and Facebook in marketing campaigns for businesses of all sizes are well established, but putting that into practice takes knowledge and experience, as well as effort, dedication, and, most importantly, time.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

This infographic (created by Voltier Digital, but showcased on the blog of Scott Monty, head of social media for Ford) takes a closer look at how five very-different brands are rocking social media.

Source: https://www.mediabistro.com/alltwitter/social-media-marketing-brands_b16211

Infographic from VoltierDigital.com.

How is your company using social media to attract new customers or connect with existing customers?

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News:

  • Minnesota State launches next round of angel tax credits to investors of small firms: https://ow.ly/7A0hs
  • Women angel investors rise above wary stereotype: https://ow.ly/7ADgX
  • SV Angel, the venture capital firm managed by Ron Conway and David Lee, has made over 80 new investments in 2011: https://ow.ly/7DSVM
  • Plumber named Britain’s best entrepreneur in Pitch 2011 final: https://ow.ly/7DTIG

Business Plans & Pitching:

Fund Raising:

Marketing & Social Media:

Start-Up & Entrepreneurship:

To stay updated, come follow us on Twitter: https://twitter.com/angel__network or visit our blog at https://www.angelinvestmentnetwork.net.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Angel Investment Network’s Weekly Funding Roundup

Here’s a roundup of some of the recent seed-stage and angel deals from around the world:  

  • Spotzot, the deal targeting platform that powers many of the top shopping applications and websites, lands $2.2 million Series A financing
  • YCharts, an emerging leader in stock research, tools and analysis, announced today that it has secured $3.25 million in Series B financing
  • Postcard on the Run, which helps users print and send postcards of photos from their iOS and Android devices, raises $750,000 seed funding
  • FanFueled raises $1m seed funding led by Listen LLC & angel William Lohse to provide ticketing at 1/3 to 1/4 of Ticketmaster’s service fees
  • Innovative mobile technology provider Lumi Mobile has attracted £2M funding from Chris Morris, a leading Australia-based tech investor
  • OpDemand, a startup providing cloud infrastructure management software, raised $1 million in funding to bring its technology to market
  • Teamie, a Singapore startup that aims to fuse social and learning into one, raises SGD500,000 from an anonymous angel investor from India
  • Diagnosia, a startup aiming to become a “search engine for drugs”, lands a 6-figure seed round led by angel investor Johann Hansmann
  • Daily Grommet, which runs a website that spotlights retail products, has now taken in $950,000 of a planned $1.15 million fundraise
  • Video indexing and discovery platform Veenome has raised $500,000 seed funding from Ecosystem VC, Dingman Center Angels and angel investors
  • eVariant, provider of a healthcare software platform called HealthConnect, has raised $5.3 million funding led by Health Enterprise Partners
  • Israeli gesture recognition technology platform eyeSight Mobile Technologies has snagged $4.2 million Series B funding led by CEVA, Inc.
  • VoteIt, a startup focused on helping groups make decisions with realtime voting tools, has raised $800,000 seed funding from angel investors
  • Cloud app aggregator Hojoki has received seed capital reported to be in the region of $620,000 from Kizoo Technology Ventures

To get regular updates, come follow us on Twitter: https://twitter.com/angel__network.

Have you managed to raise capital for your company?  We always love to hear from entrepreneurs who manage to get funded.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News:

  • Are Australian investors overly-conservative? https://ow.ly/7tcu0
  • Average Size of an Angel Investment Falling, but there are more of them: https://ow.ly/7sswu
  • Sean Parker and Jim Breyer Say Too Much Startup Funding is a Bad Thing and Slam Silicon Valley Funding Glut: https://ow.ly/7wsE4
  • LinkedIn Founder Reid Hoffman Aims To Accelerate the UK Startup Scene: https://ow.ly/7wUsA

Business Plans & Pitching:

Fund Raising:

Marketing & Social Media:

Start-Up & Entrepreneurship:

To stay updated, come follow us on Twitter: https://twitter.com/angel__network or visit our blog at https://www.angelinvestmentnetwork.net.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Using Social Media to Build Site Authority

The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too.

Website authority is nothing more than quality, as determined by major search engines. Most search engines take into consideration the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of other factors. SEOMoz has done a great job of testing, analyzing, and figuring out what authority factors may exist – and best practices surrounding site authority.

One important part of building authority is paying attention to and doing your part to influence social metrics. You can do a number of things to help build your website’s authority with social media. Here are a few tips to help you along the way.

Get Real

Becoming an authority in a given industry isn’t something you can fake. Get real! Get passionate! Get creative!

Think about what it takes to develop expertise and become a sought out member in your industry and a sought out company too. This often requires regularly training staff to keep them up-to-date on industry related topics and constantly tapping into the vein of the industry. Use the information you find to help you craft clever content to add to your site and share on social media.

Know Your Audience

Seemingly simple, the task of figuring out your target demographic often isn’t easy. Conduct social listening research, send out customer surveys and conduct additional research. Use this information to help you understand how to craft your messaging through social media for maximum impact.

Also use the information to help you find particularly “nichey” social sites, forums and blogs. Niche social networks often create more meaningful interaction as reported. So look for sites that cater to your demographic and engage with them appropriately.

Share and Share-alike

Use the notion of share and share alike. This growing trend creates the belief that information should be free, readily available, and users should have the ability to share it/use it however they choose.

How does this apply to you? Don’t keep all that industry trade information to yourself. Start developing content and sharing ideas through social channels that address industry insider knowledge, answer industry questions, provides research data, and anything that showcases you and your brand as experts.

Participation is Key

Just because you might tweet out a few posts, have your content shared on Facebook, and get a few +1’s doesn’t mean you’re automatically seen as an expert or building up authority. Developing your brand’s own authority on a specific social networking platform is mandatory. This often involves being recognized by other authoritative users on the platform, having a lot of followers/friends/circle-ers/etc., high engagement levels, and regular interactions.

Eric Enge’s recent Search Engine Watch post, “Social Signals & SEO: Focus on Authority,” discusses the importance of having an authoritative person in your space share your content and also the importance of building your own authority at the social network level.

Grow Your Network

Make an effort to network with others in your industry in an attempt to build your site authority. Interact with them through social media by retweeting their status messages, adding them to Twitter lists, engaging on their Facebook Pages, adding them to your circles on Google+, bookmarking some of their blog posts, and commenting on a few posts too.

The old adage “do unto others” applies here. You’ll slowly see them do the same for your content and messages.

Quality

It may seem tempting to send out 40 tweets in a day and 10 Facebook status updates a week, but quality over quantity is always best. Develop a keen eye for quality and think hard about how your brand will be perceived if you tweet, post, write, or comment.

Offer Your Help

Monitor all the areas where your brand can offer up help to people asking questions or seeking information. Track long tail search terms that are frequently asked questions in your industry – use Google Alerts, Twitter Search, and inboxq.com.

Have FAQs sent to a team e-mail address and respond to them as applicable. You’ll find that many online users will ask questions or ask for help through social media. Be there to help answer their questions and you’ll find that your perceived expertise and authority will only grow over time.

Conclusion

Building your website’s authority requires a well-rounded approach and having a feel for what you should do within the social realm is important. The above tips can help you realize the path you should head down in your journey to becoming an authority online.

Don’t forget the other areas required to build authority, however, which are showcased in the below graphic. All efforts together create a working model for how you can succeed in the authority building game.

Source: https://searchenginewatch.com/article/2125584/Using-Social-Media-to-Build-Site-Authority

Infographic: 86% of small businesses find Facebook effective

86% of small businesses find Facebook effective

Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to the Fall 2011 Attitudes and Outlook Survey from engagement marketing company Constant Contact. Of those using social media marketing, Facebook continues to be the tool of choice for small businesses: 96 percent report they use it. Of those, 86 percent find it an effective tool (up from 82 percent in the last seasonal study).

This survey was administered in October 2011 to 1,972 small business owners and employees. Of the respondents, 87 percent of are located in the US and 81 percent of these organizations have 25 or less employees.

In the last six months, small businesses using online marketing tools revealed a significant reduction in perceived barriers to adoption of social media, according to the survey. There is increased awareness that social media marketing need not be time-consuming or difficult, which were both obstacles reported in Constant Contact’s Spring 2011 study.

Small businesses report allocating more time to social media marketing: 81 percent reported using it to advertise their businesses, up from 73 percent in the spring of 2011.

When asked why:

  • 83 percent said it is low cost (up from 72 percent).
  • 67 percent said it is easy to use (up from 54 percent).
  • 51 percent said their customers use social media channels (up from 38 percent).
  • 45 percent said it didn’t take a lot of time (up from 31 percent).

“Small business are still learning how social media marketing can help them grow their customer relationships,” Mark Schmulen, general manager of social media at Constant Contact, said in a statement. “Just six months ago, they were learning the ropes and finding out what social media marketing tools were available. Now, they are beginning to understand more about what social media marketing can do for them.”

Source: https://www.zdnet.com/blog/facebook/86-of-small-businesses-find-facebook-effective-infographic/5428?tag=content;siu-container

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News:  

  • Finnish startups wow Valley angel investors at Slush, the largest startup event in northern Europe: https://ow.ly/7jlOh
  • House bill proposes tax break for US angel investors: https://ow.ly/7jlsB
  • €10m international start-up fund to attract entrepreneurs into Ireland: https://ow.ly/7nBSs
  • Index Ventures, the European VC firm that backed Skype, raises 500m euros as it expands investments across Europe: https://ow.ly/7oS8R
  • American Express to Invest $100M in Start-ups: https://ow.ly/7oRWd

Business Plans & Pitching:

Fund Raising:

  • There is a vast untapped pool of expat Kiwis who’d invest in New Zealand businesses if they could find the right deal: https://ow.ly/7lySt
  • 8 Mainstream Celebrities Who Invest in Tech Startups: https://ow.ly/7mmTB
  • 10 Preparation Steps to Win an Angel Investment: https://ow.ly/7oRB6

Marketing & Social Media:

Start-Up & Entrepreneurship:

To stay updated, come follow us on Twitter: https://twitter.com/angel__network.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Infographic: The Growth of Social Media

Say what you will about the tidal wave that is social media: it’s over-hyped, a fad halfway through its 15 minutes, that <insert social network, platform, app> surely won’t be around in a few years’ time.

But take a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online. See for yourself:

Source: https://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

Infographic: The Social Commerce Timeline

Here’s a nice infographic from Useful Social Media that shows the Social Commerce journey from back in February 2007 when the first virtual gift was sold on Facebook.
Some of the infographic highlights include:

Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter
Jul 2009 – Facebook’s first retail transaction via 1800-Flowers
Jun 2010 – Disney launches group ticketing store on Facebook
Aug 2010 – Delta launches ticket purchases via Facebook
Jan 2011 – Living Social sells $20 Amazon vouchers for $10, selling over 1.3 million
Jul 2011 – Facebook stops Facebook Deals

This timeline shows how much growth Facebook commerce has enjoyed over the past few years and how important it’s going to be for 2012. Mark Zuckerberg commented, “If I had to guess, social commerce is the next area to really blow up.”

Have you done anything around social commerce yet?

Angel Investment Network’s Weekly Funding Roundup

Here’s a roundup of some of the recent seed-stage and angel deals from around the world:  

  • Autography, who have developed a patent-pending system for autographing ebooks and other digital media, receives angel investor nod
  • Application performance and analytics solution provider Tracelytics has closed $600,000 seed funding from VCs and several angel investors
  • QuickMobile, a mobile application developer for the meetings and events industry, has raised $1.3m from Vancouver City Savings Credit Union
  • IndiaCollegeSearch.com, a vertical search engine that helps Indian students find a college, lands INR 5.8m in seed funding from VAS Capital
  • Renewable chemical company Rivertop Renewables lands a $1.5 million investment from Cultivian Ventures, a $34 million venture capital fund
  • Hively, a platform that connects businesses with their customers, recently received a $25k investment from the Portland Seed Fund
  • 100Plus raises $500,000 funding from Founders Fund and angel investor Peter Thiel to predict your health
  • Geoloqi, a real-time mobile and web platform for securely sharing location data, recently raised $325k in seed funding
  • Kicksend, which makes sending and sharing large files easy as pie, has raised $1.8 million in seed funding from True Ventures
  • enStratus, a cloud infrastructure management solution for deploying & managing enterprise-class applications, secures $3.5m Series A Funding
  • Deal distribution service Offergrid lands seed funding from MyFirstCheque, a seed fund that provides initial investment of INR 5-25 lakhs
  • Own raises $1.2 million in seed funding from Detroit Venture Partners to remake the point-of-sale terminal
  • Luluvise, a social and communications platform dedicated to young women and their best friends, has raised $1 million in equity financing
  • Comprehend Systems, who aim to improve the way clinical research sponsors access, understand, and analyze data, secure $1.2m in seed funding
  • Tech entrepreneur (and Dallas Mavericks owner) Mark Cuban has invested $250,000 into social gaming startup Mention Mobile
  • Tinkercad, a startup aiming to introduce browser-based 3D printing CAD to the masses, lands $1m seed funding from True Ventures & angels
  • BiteHunter, the new mobile app for finding nearby dining deals, lands $800,000 funding led by angel investors Avraham Kadar & Eyal Chomsky
  • Scanadu, an innovative health tech startup, has raised $2 million from a network of global angel investors

To get regular updates, come follow us on Twitter: https://twitter.com/angel__network or visit our blog at https://www.angelinvestmentnetwork.net.

Have you managed to raise capital for your company?  We always love to hear from entrepreneurs who manage to get funded.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

 

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News:  

  • A nice interview with James Badgett, co-founder of Angel Investment Network, from Growing Business: https://ow.ly/7fEQW
  • Clean Tech Venture Capital Soars – Third Quarter Sees a Jump in Investments: https://ow.ly/7hwF2
  • An Angel Investment Network Wordle: https://ow.ly/7i1Yq
  • The House passed a couple of bills that will make it easier for startups to get funded, including a crowdfunding bill: https://ow.ly/7iL0l

Business Plans & Pitching:

Fund Raising:

Marketing & Social Media:

Start-Up & Entrepreneurship:

To stay updated, come follow us on Twitter: https://twitter.com/angel__network or visit our blog at https://www.angelinvestmentnetwork.net.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.

Angel Investment Network’s Weekly Funding Roundup

Here’s a roundup of some of the recent seed-stage and angel deals from around the world:  

  • Anderson Aerospace, who design & manufacture advanced technology satellite antenna systems for aircraft, raises $250k funding from JumpStart
  • Mobile music startup Filter Squad closes $1.1m seed funding from Yuuwa Capital. Its Discovr music app has been downloaded 1 million times
  • Shoefitr, a tool that helps online shoe shoppers find the right fit, has closed $1.2 million series A funding
  • Developer communication network Geekli.st has raised $600K from a long list of angel investors
  • iDevices, who develop devices that connect wirelessly to smartphones & computers via Bluetooth, lands $150,000 from Connecticut Innovations
  • Codecademy, a website that teaches people how to program for free, just got a lift for its lesson plan: $2.5 million in venture financing
  • Irish relationship management firm Datahug has secured a US$1.5m investment in seed funding led by Oyster Technology Investments
  • Emma Graham Designs, a women’s clothing company who design clothes with a flirty-preppy look, lands $500k investment from 4 angel investors
  • Sports team management startup TeamSnap raises close to $910,000 funding from existing investors and venture capital firm Trinity Ventures
  • Billerica medical device company Mx Orthopedics Corp. has taken in $1 million in a seed round of funding from 35 unnamed investors
  • Fileboard, which allows people to manage their attachments and files on the iPad, has raised seed funding from Dave McClure and 500 Startups
  • EVEVE, a UK-based provider of a cloud restaurant online reservation system, has completed an undisclosed round of angel funding
  • Cloud security startup Certivox locks down $2.4 million Series A funding from existing investors Octopus Investments and Pentech Ventures
  • Seva Search lands $1.3m Series A funding for a search platform that links consumers with plumbers, accountants and other services

To get regular updates, come follow us on Twitter: https://twitter.com/angel__network or visit our blog at https://www.angelinvestmentnetwork.net.

Have you managed to raise capital for your company?  We always love to hear from entrepreneurs who manage to get funded.

Or are you looking to raise funding?  Send me a summary of your project at mike@angelinvestmentnetwork.co.uk and we’ll try to help.