Infographic – Why Do Investors Prefer LinkedIn To Twitter And Facebook?

Did you know that some five million affluent investors use social media to research financial decisions, and almost three times as many of those choose LinkedIn over Facebook, Twitter and Google+ combined?

73 percent of investors use LinkedIn for financial analysis, ahead of topic-specific discussion boards (53 percent). Facebook, Google+ and Twitter account for just 26 percent of investor attention.

Investors stated that what they want most from social media is relevant and timely content, greater transparency and real-time interaction and conversation.

The survey, which was – surprise, surprise – conducted by LinkedIn, found that LinkedIn members were 23 percent more likely to have IRA accounts, 32 percent more likely to have a 401(k) and 40 percent more likely to invest in mutual funds.

Investors were also 157 percent more likely to trust articles shared on LinkedIn than on any other platform.

Source: https://www.mediabistro.com/alltwitter/social-investors_b25778

Infographic – Social Media vs Traditional Media

Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes.

But how does social media compare to traditional marketing? What are the pros and cons of each?

The advantages of social media marketing are numerous.

  1. It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of the cost using social media than you can through television, billboards or even email
  2. Social media is the only marketing platform that allows you to engage and interact with your consumers – it’s a two-way relationship, which can be hugely lucrative for brands
  3. The results are measurable, and marketers can take immediate action to spot trends and re-align campaigns

It’s not all gravy, though. Social media campaigns can be time consuming and the impact can disseminate very quickly, whereas traditional marketing campaigns, certainly in television, can produce short term results that have greater tangibility.

This infographic from Kuhcoon.com takes a closer look at social media vs traditional marketing.

Source: https://www.mediabistro.com/alltwitter/social-vs-traditional-media-marketing_b25389

Infographic – A Visual Look at Funding – Comparing Equity vs Debt Financing

Business loans, angel investors and venture capitalists – in many cases, these three entities are determining the success or failure of small businesses across the country. This graphic from Lendio takes a deep look at each source of capital, uncovers how much money is going where, and identifies common considerations, compromises and benefits of each. In the end, this gives a good visual look at the state of business financing in today’s economy.