Perfect your 15-second “elevator” pitch

Forbes Contributor Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map.

Can you sell your company, your product, your service or your proposed project in no more than 30 seconds? If it takes you five minutes to explain what you’re about, you risk losing your audience and muddying the message.

Gallo explains how to tell a simple, clear and concise story by building a message map. Start by crafting what he calls a “Twitter-friendly headline” — what you want your audience to know, told short and sweet in a way that will fit in Twitter’s 140-character format.

From there, expand on the Twitter headline by adding three supporting key benefits. They should be critical to your message and very short. They’re not stories, they’re just bullet points. If you did it right, you now have a narrative you can tell in 15 seconds.

If you have more time, you can further expand your story by reinforcing each of the three benefits with statistics or examples. Watch the 5-minute video to see how to do this yourself.