The most prominent brands in the world are defined by their colours. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colours in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colours and what the colours you choose say about your business.
Research has found that different colours provoke very different reactions in people. Marketo choose to use the colour Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colours in your logo, landing pages, product, and more will help you achieve the highest impact. This infographic shows how each colour can help you connect with your consumers.