Infographic – The State of B2B Content Marketing

Content marketing has quickly become one of the most popular mediums for marketers. This infographic from Uberflip looks at how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.


  • 68% of CMOs will increase their budget for content marketing in 2013 [CMO Council].
  • 87% of marketers listed social media as their favorite content marketing tool; followed by website articles (83%) and eNewsletters (78%) [CMI].
  • 94% of brands create content from scratch [IDG Enterprise].
  • Young social networks such as Pinterest, Instagram and Tumblr are growing as content distribution tools [CMI].