The results from Havas Media Group’s 2013 Meaningful Brands study statistically demonstrate that meaningful brands outperform the stock market by 120%. It demonstrates, in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased wellbeing.
Meaningful Brands – Havas Media Group’s new metric of brand strength – is the first global analytical framework to connect human wellbeing with brands at a business level. It measures the benefits brands bring to our lives. It’s unique in both scale (700 brands, over 134,000 consumers, 23 countries) and scope.
It measures the impact of a brand’s benefit alongside its impact on 12 different areas of wellbeing – health, happiness, financial, relationships and community among others – for a full view of its effect on our quality of life.
Building a successful business is every entrepreneur’s goal – but only 1 in 12 succeed. Why do startups fail? The Startup Genome project analyzed data from 3,200 companies and came up with some answers.
At the core of any successful business are two things: a good product and a large market for that product. In other words, a startup should be able to scale. And to scale properly, it must balance the growth of five core dimensions: customers, product, team, business model, and funding.
The dominant reason for failure: premature scaling of one or more of those dimensions. View the infographic for more!
David Johnston, the Executive Director of BitAngels — a collective group of angel investors who invest in Bitcoin startups — talks about how BitAngels got started and some of the exciting new startups they will be announcing funding for soon.
How big do you think the Bitcoin market is going to be?
Collectively, the top five tech companies – Apple, Microsoft, Google, Oracle and Cisco – have a cash surplus of $333 billion. This infographic from WhoIsHostingThis takes a look at some of the ways that money could be spent.