Month: November 2013

Prominent VCs and angel investors may dominate the headlines with their big sticker investments, but personal loans and credit – along with investments from friends and family – make up the lion’s share of funding for startups in the U.S.

According to recent data only 0.91 percent of startups are funded by angel investors, while a measly 0.05 percent are funded by VCs. In contrast, 57 percent of startups are funded by personal loans and credit, while 38 percent receive funding from family and friends.

Want a more detailed breakdown of startup funding? Check out the infographic below.

Bill Whelan, Co-chair of Mintz Levin’s Life Sciences Practice, describes the proactive approach VCs are taking in making investments.

Venture capitalists invest approximately $20 billion a year into U.S. companies. Where does the money go?

This infographic from the Content Marketing Institute shows how important it is to include content marketing as part of your marketing plans.

The Key To Creating Successful Content Marketing

• 35% of B2B leaders say their key is to create engaging content
• 86% of companies hire someone to manage their content marketing
• 66% swear by a specific strategy

Top 7 Ways Companies Are Engaging Their Audiences

1. Social media – 87%
2. Articles specifically posted on their company website – 81%
3. E-newsletters – 80%
4. Blogs – 76%
5. Live events – 76%
6. Case studies – 73%
7. Videos – 73%

How important is content marketing as part of your business’ marketing strategy?

Jeremy Glaser, Co-chair of Mintz Levin’s Venture Capital & Emerging Companies Practice, discusses the shift to angel investors in initial financing rounds as venture capital funds move toward later-stage funding.