This infographic from the Content Marketing Institute shows how important it is to include content marketing as part of your marketing plans.
The Key To Creating Successful Content Marketing
- 35% of B2B leaders say their key is to create engaging content
- 86% of companies hire someone to manage their content marketing
- 66% swear by a specific strategy
Top 7 Ways Companies Are Engaging Their Audiences
- Social media – 87%
- Articles specifically posted on their company website – 81%
- E-newsletters – 80%
- Blogs – 76%
- Live events – 76%
- Case studies – 73%
- Videos – 73%
How important is content marketing as part of your business’ marketing strategy?