Infographic – Top Content Marketing Trends You Need To Know

This infographic from the Content Marketing Institute shows how important it is to include content marketing as part of your marketing plans.

The Key To Creating Successful Content Marketing

  • 35% of B2B leaders say their key is to create engaging content
  • 86% of companies hire someone to manage their content marketing
  • 66% swear by a specific strategy

Top 7 Ways Companies Are Engaging Their Audiences

  1. Social media – 87%
  2. Articles specifically posted on their company website – 81%
  3. E-newsletters – 80%
  4. Blogs – 76%
  5. Live events – 76%
  6. Case studies – 73%
  7. Videos – 73%

How important is content marketing as part of your business’ marketing strategy?