This week I wanted to share a resource with you that we normally only give to our customers on Angel Investment Network…
It’s a short e-book that sets out in as simple as possible terms what should be included in the pitch deck that you send or present to prospective investors. An important point to be noted here is that ‘what should be included’ is, more often than not, ALL that should be included. In your pitch deck you’re trying to engage and persuade – to blow minds not to numb them. So the details you give should be the ‘minimum effective dose’ to get investors thinking and wanting to find out more.
The purpose of our site is to connect entrepreneurs and investors, so you might say that teaching people about pitching falls beyond our remit; but you’d be wrong.
1. We like to make sure our entrepreneurs are as well prepared as possible for the result of any connections made through our site (or elsewhere), so that down the line they can write to tell us how successful they’ve become.
2. We see so many bad pitch decks and so many good’uns (literally thousands a week!) that we know what gets investors giddy…
It’s yours if you want it!
Download from here
This week I wanted to share with you a great little article about user onboarding. While it’s primarily useful for web-based companies, there’s an important lesson in there for anyone who cares about driving success.
In brief, the article demonstrates that the most effective way to increase user retention, is to focus on onboarding – that first day or week in which a user is experiencing your product for the first time. By focussing on this ‘handshake’ moment not only will you retain a higher percentage of users/customers in that first day/week, but there will be a knock-on effect from this in the subsequent days/weeks; with the result that your churn will be significantly reduced across the entire user lifecycle and your revenues will have increased accordingly and significantly. Even though you only made changes at the start of the lifecyle.
Imagine two scenarios in which you are entering a hotel…
In the first, you go through the swivel doors into a silent and dimly-lit atrium across which you can just make out a receptionist slumped behind the desk. You lug your bags over to the desk gasping audibly from the effort. The receptionist does not even look up etc…You get the picture.
In the second, you go through the swivel doors into a dazzling atrium buzzing with fellow guests cheerfully chatting away whilst relaxing in comfy chairs as handsome waiters and waitresses serve them Prosecco and canapes; and have their luggage taken up to their rooms.
Obviously the second scenario is intended to create a ‘WOW’ factor. This ‘WOW’ factor is important because it creates a perspective in the mind of the customer which will set the tone for how they perceive the whole experience. In other words, the happiness created at the start will mean that the customer is more likely to use more of the various facilities and services, tip more and return in future.
So whatever business you’re in, remember you never get a second chance at a first impression; and the first impression is most important one you can make.
Here’s the full article by the Founder of Appcues: Why User Onboarding is the Most Important Part of the Customer Journey
Happy New Year everyone! I hope that 2016 brings you all sorts of success and happiness.
As we intrepidly sally forth into the New Year, I thought it would be worth glancing back at the state of startups in 2015 in the hope that a bit of retrospective nous will help us go more boldly into 2016.
San Francisco-based VC firm, First Round, which specialises in providing funding for seed stage tech companies (including Uber, Square and Warby Parker) is my resource for this one. In their concise 2015 review they collect the opinions from hundreds of startup founders with the aim of understanding what it meant to be a member of the community in 2015.
Their insightful review shows what founders think on a variety of questions including:
Will it get easier to raise funds in 2016?
Who is the most admired leader in the startup space?
What’s a startup founder’s biggest fear? And why it’s a mistake…
Here’s the link: State of Startups 2015