8 great ways to drive traffic to your website for free

1. Search Engine Optimisation

SEO is the process that helps you in improving your search engine ranking to drive increased traffic to your site. You need to add good content to your website because content is king in SEO.  Having chosen the keywords you wish to be found on in search engines, scatter them throughout the content of your pages. This increases the relevancy of your site and thus the ranking in the various search engines like Yahoo, Google and MSN.  Keywords are most powerful when they are placed in titles, headers, urls, and image names.

2. Submit an Online Press Release:

Issuing press releases online is one of the best ways that exists to spread the word about your business for absolutely free.  Take some time and put together an interesting piece and forward it to the many online press release companies. A good story quite often gets picked up by bigger news agencies and publications, so your business can get really good coverage – you could be amazed at the results.

3. Article Writing

Website owners and email publishers are often looking for original content. By writing industry specific articles, not only do you get the reputation of an expert, but you also get great exposure. Always include a link back to your web site in the article. Articles written for specific websites that your target audience views can be highly effective.

4. Start a Blog

Starting a blog is a great way of engaging your existing audience as well as attracting new customers. Using free software from WordPress (www.WordPress.com), Blogger (www.Blogger.com) or other companies, you can develop and publish a simple blog in just a few hours. When you publish a great post, you’ll not only get your name out there and get a nice SEO benefit, you’ll also drive interest to your business to learn more about where all your awesome ideas came from.When it comes to guest posts in SEO you can see that it is explained here as to how you can make it better.

5. Social Media

Social media is a great way of engaging your existing audience as well as attracting new customers. Rather than merely selling to your customers, social media (Facebook, Linkedin, Twitter, etc) allows you to communicate with them and opens the door for them to communicate with you. The more relationships with people interested in your niche, the more sales you’ll inevitably make. Your website should be linked to your social networking sites and vice-versa.

6. Participate in Forums

Online forums are used and viewed by hundreds of people, so keep an eye out for forum posts based around your industry. Participate in these forums through making relevant posts, giving advice and answering questions. Wherever possible add your web address to the end of your post. The more you participate and share your experience, the more people gain trust and go to you for questions.

7. Launch an Affiliate Programme

Offer rewards (financial or other) to existing users or companies in a similar space who refer new members to your site.

8. Cross Promotion:

Find non-competing companies in your industry and suggest doing reciprocal mailouts or adding links on your websites to drive traffic both ways.  However, make sure it’s a service or product your clients will be genuinely interested in or they’ll just think it’s spam.  Also, be careful not to send too many mailouts or you’ll start to irritate your members. For links, avoid link farms and link exchanges with non-relevant sites.

We always welcome your comments? Which marketing techniques been particularly successful for your business?

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News 

  • Budget bonus for Australian SMEs: https://bit.ly/lUhbJK
  • Five Thoughts On Tech Angel Investing In India: https://bit.ly/iwXEGS
  • The Colorado House of Representatives passed House Bill 1045, also known as the “angel investor tax credit”, on Friday: https://bit.ly/iJiPHM
  • Start-ups find their progress stalled by “valley of death”. The gap in New Zealand’s capital markets needs addressing: https://bit.ly/ki4uYM
  • Angel Investment Tax Credit Proposed for Pennsylvania: https://bit.ly/jnG3qt
  • 5 Ways Federal Government Can Boost Entrepreneurship: https://bit.ly/l01rjF

Business Plans & Pitching

  • Harvard have put together a nice little tool that walks you through the process of writing an elevator pitch: https://bit.ly/mkDio5
  • Video: Women for Hire CEO Tory Johnson on the steps to writing a business plan for a small business: https://bit.ly/jQhC0K
  • Startup Business Plan – How an Investor will Evaluate your Plan: https://bit.ly/iXTgaL
  • 10 Rules For Writing a Powerful Executive Summary: https://bit.ly/kBAgzq

Fund Raising

  • New tax breaks for US investors will make it easier for you to raise money for your business: https://bit.ly/kd8nl3
  • Five Things Every Entrepreneur Should Know About Getting Funded: https://bit.ly/mhmAFi
  • Raising Capital for Your Startup: https://bit.ly/l5AOmf

Marketing & Social Media

  • Using Social Media To Establish Your Brand Online: https://bit.ly/jFmyF2
  • PR for a Startup Should Not Start With an Agency: https://bit.ly/kouuXi
  • 10 fantastic social media campaign videos you shouldn’t miss: https://tnw.co/kEXfUG
  • Different Types Of Sales and Marketing Headlines: https://bit.ly/kTD8bl
  • The Key Elements Of Internet Marketing Success: https://bit.ly/kUlEXv
  • 10 Catastrophic Marketing Mistakes and How To Avoid Making Them: https://bit.ly/iNgpfN
  • The Importance of SEO in Internet Marketing: https://bit.ly/jBxu40

Start-Up & Entrepreneurship

  • The keys to success in business: https://bit.ly/ieIh9X
  • How to Keep Your Startup From Acting Like a Big Company: https://bit.ly/jrhbP1
  • 10 Skills New Grads Must Have to Work at Startups: https://bit.ly/jWHOCw
  • 6 Business Startup Mistakes to Avoid: https://bit.ly/ksGLzm
  • What Angel Investors Don’t Want Entrepreneurs To Know: https://bit.ly/jb9E4N

To stay updated, come follow us on Twitter: https://twitter.com/angel__network.

Read anything interesting? Feel free to add links to any articles or resources you’d like to share with the angel community.

Angel Investment Network’s Weekly Funding Roundup

A roundup of some of the recent seed-stage and angel deals from around the world: 

  • NoiseToys, a developer of social media applications that include Hitmaker and Apptitude, has raised $1.2 million in seed funding
  • COLOURlovers (www.colourlovers.com), a startup whose products let you easily express yourself using shapes and colors, has raised $1 million
  • Gigwalk (www.gigwalk.com), who turn the world’s iPhones into an instant mobile workforce, has raised $1.7m in seed funding
  • graFighters, an online fighting game that allows users to create a character by uploading a hand drawn image, closes $200k seed funding
  • Mobile photo-sharing startup TuiTu wins angel funding from Wang Feng – former senior VP of Kingsoft and founder of game maker Linekong
  • SwaddleKeeper, whose Baby Sleep System offers a swaddling blanket system and infant blanket sleeper, has won $135,000 in angel funding
  • Group buying navigation website 1000tuan.com recently won investment of nearly CNY 10 million from well-known angel investor Xu Xiaoping.
  • Trustnode, whose interactive education platform eliminates the complexity of insurance education, has won funding from The Band of Angels
  • Innovatient Solutions raises $1m from the state and investors for its system to improve communications between care providers & patients.
  • Newtopia Inc has received seed funding from the Business Development Bank of Canada, which made the investment through its VC division
  • Mumbai Angels, a group of 120 investors, has invested in MVS Efarm, which provides logistic & consulting services to the agriculture sector
  • Discovery Bay Games has raised $12 million from angel investors to create a new class of iPad accessories
  • Semasio, a Hamburg, Germany-based online advertising technology company, has received €500K seed funding from High-Tech Gruenderfonds
  • Clipta Inc. (www.clipta.com), a Web video search start-up, has secured a $500,000 angel investment
  • Grubwithus, a startup aiming to bring strangers together for meals, has secured $1.6 million in funding
  • musiXmatch, the leading digital lyrics API, has raised $3.7m in Series A funding from leading investor Francesco Micheli Associati
  • Nevolution (www.nevolution.com), the developer of an app store for Windows mobile device users, has raised $450,000 in angel funding
  • Energy management and storage startup VCharge has won $150,000 in seed-stage funding from the Slater Technology Fund, an early-stage fund

To stay updated, come follow us on Twitter: https://twitter.com/angel__network.

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News

  • Irish Dragons Den star launches Angel Network initiative: https://bit.ly/jqC1wX
  • Illinois state investment tax credit garners interest, but no takers so far: https://bit.ly/k3XgRF
  • Startup America panel: Firms need capital, smarter regulations: https://bit.ly/liQ130
  • Why immigrant entrepreneurs are leaving the U.S. https://bit.ly/jaizvq
  • India Makes Exits Easier for Foreign Investors: https://bit.ly/jkwHMm

Business Plans & Pitching

  • Ten Ways to Optimize Your Investor Pitch Time: https://bit.ly/m1EF6q
  • 10 Business Plan Dos and Don’ts: https://bit.ly/kK3wzh
  • How to Perfect Your Venture Capital “Elevator Pitch”:https://bit.ly/mF3fF9
  • What Lenders and Angel Investors Look for in a Business Plan: https://bit.ly/iOvI97
  • How to refine your elevator pitch: https://bit.ly/iJPBN3
  • Creating an Early Stage Pitch Deck: https://bit.ly/i8waKS

Fund Raising

  • Business Angels – An Ingenious Way to Boost a Business Idea: https://bit.ly/kN508M
  • Have Insufficient Funds To Start Business? Acquire Them From Angel Investors: https://bit.ly/krrQCW
  • Five Things Every Entrepreneur Should Know About Angel Investors: https://bit.ly/lH2h08
  • Pursuing Angel Investors: What You Need to Know: https://bit.ly/mjyPo0
  • Six Tips on Taking Outside Investors: https://bit.ly/jMae2a

Marketing & Social Media

  • 10 Tips To Get Repeat Web Traffic: https://bit.ly/fSqM1f
  • Five Keys to Success in Social Media: https://bit.ly/kVZhtw
  • Four Ways Leading Companies Are Using Social Media: Lessons For Us All: https://bit.ly/lvrPTS
  • 5 Important SEO Tactics To Help You Build Ranking: https://bit.ly/kfDZfW
  • 6 steps to creating a social media strategy: https://bit.ly/lU8F4d
  • PR for a Startup Should Not Start With an Agency: https://bit.ly/kouuXi

Start-Up & Entrepreneurship

  • How to Be the Next Google: Keys to Start-Up Success: https://bit.ly/jg3Y3F
  • Successful Business Exit Strategies Important From The Very Start: https://bit.ly/l6cuZH
  • 5 key ingredients for startup success: https://bit.ly/kNwL5L
  • It’s So Hard To Say Goodbye: The Exit Strategy: https://bit.ly/mIfVX7
  • 10 Brilliant Startups That Failed Because They Were Ahead Of Their Time: https://bit.ly/ivBdME

To stay updated, come follow us on Twitter: https://twitter.com/angel__network

VCs invest 20% more funds into fewer deals

Investments are up while deals are down, according to a report from Dow Jones VentureSource, which found that venture capitalists invested $9.8 billion into 967 deals for companies around the world during the first quarter of 2011, representing a 20% increase in investment but a 7% decline in the number of deals from the same period in 2010. By comparison, in Q1 2010, companies around the world received $8.2 billion in venture capital across 1,038 deals.

Image source: DowJones.com

Creating an Early Stage Pitch Deck

A picture from the white board at Ryan Spoon’s presentation on creating early stage pitch decks (primarily focused on the seed round).

Please take this for what it’s worth: just one investor’s opinion. As is true with everything – the best answer is “it depends”. It depends on your background, your company, your raise, and your audience.

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News  

  • Proposed startup visa would be a boon to Silicon Valley: https://bit.ly/gkBS1O
  • Investments to Rise on Pent-Up Demand in India: https://bit.ly/dJWpDo
  • Angel investment jumps 14% in 2010 in US: https://bit.ly/fUpugr
  • Microsoft offers $1 lakh to Indian start-ups: https://bit.ly/fin4SC
  • Startup America wins $400 million in Commitments: https://bit.ly/fGna4E
  • Investment Strategies: Should You Become an Angel Investor? https://bit.ly/eyUNve

Business Plans & Pitching

  • The Anatomy of a Winning Business Plan: https://bit.ly/frb240
  • Your Elevator Speech… Still Working On It? https://bit.ly/hM2UY0
  • 7 Business Tips for Making a Workable Business Plan For Small Business: https://bit.ly/gqOia3

Fund Raising

  • What Investors are Looking for…. https://bit.ly/hnC7rE
  • How to Master the Art of the Funding Deal: https://bit.ly/i0a4jE
  • When it Comes to Raising Capital from Angel Investors, is the Securities Act in Violation of Our Freedom of Speech? https://bit.ly/gAr6Y0
  • Capital Raising Strategies Series: Angel Investors: https://bit.ly/f6X9YR
  • The Hackers Guide to Investors: https://bit.ly/fBJ4vl
  • Starting Up the Start-Up: Approaching the Angel Financing Round: https://bit.ly/eVgROh
  • The Top 4 Reasons Angels Make the Investment: https://bit.ly/i87mQy

Marketing & Social Media

  • 7 Tips To Make Your Blog More Personal: https://bit.ly/hRhfsB
  • Social Media for SEO vs. Customer Engagement: https://bit.ly/f6OLQJ
  • Report: Social media marketing goes mainstream: https://bit.ly/fWPV5d
  • Small Businesses Benefit Most From Social Media, Study Reveals: https://bit.ly/eTXcZ3
  • 7 Social Media Concepts Average Users Don’t Really Know About: https://bit.ly/gJ9dJy
  • Why Walmart Spent $300 Million On A Social Media Startup: https://bit.ly/hXXtHH

Start-Up & Entrepreneurship

  • 5 Awesome Companies That Emerged From Crappy Ideas: https://bit.ly/ffRsgc
  • Microsoft Works With Startup America Partnership to Support Entrepreneurs: https://bit.ly/gizpx0
  • The 100 Rules For Being An Entrepreneur: https://bit.ly/g8uLFK
  • 11 Startup Lessons From A Successful Female CEO: https://bit.ly/ghgiEF
  • 13 Things You Must Do Every Week As A Startup CEO: https://bit.ly/e6V5wZ

To stay updated, come follow us on Twitter: https://twitter.com/angel__network

Angel Investment Network’s Weekly Twitter Roundup

Angel Investment News

  • Israel venture-capital funding doubles. First-quarter financings for startups were most in two years: https://bit.ly/eqHh33
  • Australian investors are still interested in private equity & VC investments, but are taking a cautious approach: https://bit.ly/h1Z7H6
  • Angels with green wings: Investors support innovative health-care ventures: https://bit.ly/hoxt1i
  • Venture Capital Funds May Get ‘Passport’ to Invest Across EU: https://bit.ly/gQ7wBG
  • Three new cleantech investment funds were established in Finland in 2010: https://bit.ly/dY6v9R
  • Seed Stage Investing Gets Super Bullish, But What About Exits? https://bit.ly/dOQ6jy
  • Angel Investor Market Rebounds in 2010, UNH Center for Venture Research Finds: https://bit.ly/fM495b
  • SEC Considers Changes That Could Hammer VCs and Angel Investors: https://bit.ly/gjQw1T
  • Bets on Facebook, Twitter, Emerging Markets grew Venture Capital by 76% in Q1: https://bit.ly/gBraKh
  • A capital idea for enterprising Irish start-ups: https://bit.ly/dLSoGG
  • New Survey from Fenwick & West Looks at Angel Funding Landscape: https://bit.ly/ftZzLG

Business Plans & Pitching

  • 6 Tips for Crafting a Winning Elevator Pitch: https://bit.ly/gN2omj
  • How To Write A Startup Business Plan: https://bit.ly/dHzlZR
  • A funny video of how not to pitch to investors! Ali G’s Ice Cream Glove: https://bit.ly/i8waKS
  • Essential Elements of a Good Business Plan: https://bit.ly/hYsH4L

Fund Raising

  • If You Need Angel Investors, Avoid These Startup Sectors: https://bit.ly/eHqaia
  • The beginners’ guide to raising start-up finance: https://bit.ly/ibOzUs
  • Top 10 tech investors of 2011: https://bit.ly/f6OmyX
  • The MENA Private Equity Association has put together an entrepreneur’s guide to VC in MENA region: https://bit.ly/gQHoRb
  • SEC may let startups use social networks to raise money: https://bit.ly/eIhWxB
  • Find the Suitable Angel Investor for your Company: https://bit.ly/iidGQl
  • What Is Seed Funding? https://bit.ly/fkXP48

Marketing & Social Media

  • 5 Ways To Be A Social Media Authority: https://bit.ly/f5xvgb
  • The Web Marketing Checklist: 37 Ways to Promote Your Website: https://bit.ly/hvkpwX
  • 9 Digital Marketing Lessons From Top Social Brands: https://bit.ly/hn3itW
  • Six Steps for Revving Up Your Search-Engine Marketing: https://bit.ly/gurBtm
  • Social Media Marketing vs Traditional Marketing: https://bit.ly/hQQgSD
  • How To Build An Effective Startup Press Kit: https://bit.ly/eXyoJN
  • Survey says social media marketing boosts exposure, traffic and search: https://bit.ly/hJ4tnV
  • Does social media marketing actually work? https://bit.ly/h0hpf9
  • 4 Free Internet Advertising Techniques That Actually Work:https://bit.ly/fYkCsy

Start-Up & Entrepreneurship

  • 10 Tax Deductions for Entrepreneurs: https://bit.ly/fFAiuk
  • 17 Business Lessons I Learnt and Wouldn’t Want You to Miss: https://bit.ly/eMv174
  • How To Score A Meeting With A Massive Company For Your Startup: https://bit.ly/hulK2m
  • 4 Tips for Taking Your Startup International: https://bit.ly/hMW0vH
  • 6 Entrepreneurs Who Built Their Fortunes From Nothing: https://bit.ly/f1oLuS
  • 10 Big Steps From Idea To A Winning Startup: https://bit.ly/g7R0O7
  • Why Exits Are Important As A Startup Metric: https://bit.ly/gYS5YS
  • One Common Business Startup Trap to Avoid: https://bit.ly/fwbtPI
  • TechCrunch Europe and The Telegraph release the Startup100: https://bit.ly/fot7Fo

To stay updated, come follow us on Twitter: https://twitter.com/angel__network