Online review platform provider Trustpilot teamed up with research and insight firm Econsultancy examine the voice of the customer and how businesses use reviews. According to the study, 79% of businesses think online reviews play an important role in consumer decision making, and they’re right. 62% of online consumers said they were more likely to do business with a company if they read a positive review.
Do you publish client testimonials on your site? And do you find they have a positive impact?