Infographic – The Effectiveness of Online Advertising for Small Businesses

This infographic was compiled from research by SCORE to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. It gives stats on how many small businesses currently use this marketing technique, how much they spend on online advertising, average click-through rates and the typical return on investment for ads placed on Facebook, Twitter and LinkedIn.