Startups & Covid-19

This week we spoke to Harun,  the Co-founder & COO of Glorifyapp.com about the effects of Covid-19 on Glorify. Glorify is a Saas design tool created specifically for eCommerce entrepreneurs. It eliminates the need for professional designers, making it easy for anyone to design product imagery and marketing content for their e-commerce business in just a few clicks.

Our interview with Harun:

How has the coronavirus impacted your business?

Glorify is performing very well despite the coronavirus outbreak. Our greatest asset is that our company has a solid runway and therefore, all our key players have remained intact and have been working harder than ever to grow the business. 

From February 2020 – to March 2020, we’ve had a whopping  358% growth in our user subscription numbers. This clearly reflects the fact that businesses need a Saas product such as Glorify, in order to propel their own businesses at a time where most are losing money quite drastically. 

Furthermore, with the vast majority of countries on lockdown, the need for online shopping has grown tremendously. This has created a massive requirement for more eCommerce businesses to spring up to fulfil this demand. Glorify offers these businesses an affordable platform to create all the design and marketing material that they need to keep their businesses afloat. 

Have you had to pivot your business and if so?

We haven’t had to pivot the business, however, we have offered a 60% discount on our annual plans to ensure that we are affordable and considerate towards businesses that we know are struggling during this period. 

Have you been engaged in a fundraise during this time?

We started to fundraise just two weeks before the outbreak began in London. We are still reaching out to investors to secure our first round of investment. If we have to, we will bring Glorify in front of 100’s of investors to eventually find that outstanding investor to partner with. 

How has this been impacted and are you adjusting your plans?

We understand that most investors will be a lot more cautious in their decisions at this current moment. However, we feel it’s important to let investors know that we are a thriving and growing business, we have a winning team and a superior product despite the current difficulties.

We also feel that it’s important to make the first point of contact with investors regardless of time and circumstance, because it will take a number of contacts before the investment round will be close. 

What message would you have for investors?

Our message to investors is that Glorify is a highly investable organisation, particularly due to the massive surge in eCommerce businesses. With the Covid-19 pandemic, more and more people are turning to online shopping which creates the need for more eCommerce businesses. And for an eCommerce store to do well, they need to have high performing ads, a trustworthy brand, a website/online store with images that represent their products authentically and attractively. These businesses most likely cannot afford the high paid services of professional graphic designers, and so Glorify is the answer to their design and marketing needs. 

We are also confident that once the pandemic ceases, online shopping will remain as popular as it is now, purely due to the ease of just clicking what you desire and having it delivered to your doorstep. 

How are you coping with lockdown? What is your strategy?

My team and I are coping well with the lockdown. We are all geared towards facing any problem that comes our way with positivity and determination, and to make something good out of a bad situation. 

The co-founders of Glorify have two mandatory meetings each week (apart from the several other calls over the week). These are scheduled on Mondays and Thursdays. The meeting on Monday covers mostly the expectations of team members and what goals and deliverables each department is expected to fulfil. 

On Tuesdays, we have team meetings with the heads of each department and discuss the work they’ve completed the previous week, and then outline the goals of the upcoming week.

The heads of the department then in turn, have meetings with their relevant sub teams to ensure that there is 100% alignment and coordination. 

We use Slack for communication throughout the week and everyone has been responsive, communicative and on top of their game. In fact, most of us even work on weekends!

Is there anything your business is doing to help in your community or with the wider crisis?

Yes. Since our launch in September 2019, we have been involved in charitable ventures. We have offered donations to various organisations such as drop of life, save the children, little hearts, Oxfam International and more. We have also offered free Glorify accounts to registered charities such as Child Aid Gambia and the Namaste Welfare Trust. 

We are now shifting our focus to Covid-19 related charities and have reached out to our Glorify community to suggest charities that we can donate to. More on this here.

What do you think about the measures that have been introduced by the Chancellor?

It is indeed reassuring to see the Chancellor announcement to help and support small to  large businesses across all industries. He promises to make available an initial £330 billion of guarantees – equivalent to 15% of UK GDP. 

I think the real challenge will be to ensure that those who need it most receive such funding easily and quickly. Otherwise, many business owners will end up losing everything they have worked so hard for. 

What else do you think the Government should do?

I believe that the government needs to pay attention to the strat-up spaces as much as  the large companies. Big companies no doubt need help at this moment. Airlines, for example, are severely hurting and looking for a bailout. Hotels, cruise ships, national foodservice chains, manufacturers, and more may find themselves in line, too. Assistance should, and likely will, be given.

Startups may be small companies but they can play a significant role in economic growth. They create more jobs which means more employment, and more employment means an improved economy. Not only that, startups can also contribute to economic dynamism by spurring innovation and injecting competition.

What advice would you give to other startups at this time?

Improvise! We understand that not all businesses can thrive at a time like this, but it’s crucial that start ups come up with coping strategies. Remember, Covid-19 will pass. And when it does, it’s important that you come out of this pandemic ahead of the game, and not remain buried under it.

If you have the resources, try to invest in essential and fast moving products that you are certain will sell. If you are not, we would advise you to come up with coping strategies such as using relevant ebook lead magnets, offering giveaways that would be useful during a lockdown, create content strategy around the current hot topic as Glorify has done here.

Regardless of what you choose to do, Glorify is here to help you out. We are offering our annual plans at a whopping 60% discount purely because we understand that businesses are running on low fuel during this unfortunate time.

For more tips on dealing with the impacts of coronavirus, visit our Startup Survival Guide.