The results from Havas Media Group’s 2013 Meaningful Brands study statistically demonstrate that meaningful brands outperform the stock market by 120%. It demonstrates, in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased wellbeing.
Meaningful Brands – Havas Media Group’s new metric of brand strength – is the first global analytical framework to connect human wellbeing with brands at a business level. It measures the benefits brands bring to our lives. It’s unique in both scale (700 brands, over 134,000 consumers, 23 countries) and scope.
It measures the impact of a brand’s benefit alongside its impact on 12 different areas of wellbeing – health, happiness, financial, relationships and community among others – for a full view of its effect on our quality of life.