Infographic – A Comprehensive Introduction to Content Marketing

Setting up a blog, creating a substantial amount of content, and being recognized as a credible and reliable resource for your audience is, without question, more time-consuming than traditional advertising. However, this infographic shows why the benefits of content marketing are well worth the time and effort.

How effective have you found content marketing?

Top 50 Universities for VC-Backed Entrepreneurs

Research firm PitchBook reviewed its venture-capital database of more than 13,000 founders and ranked each school by the number of graduates who went on to launch venture-backed companies over five years ending August 2014. It also calculated the total number of startups founded by a college’s alumni and total capital raised from each institution.

Check out the top 50 undergraduate colleges churning out VC-backed entrepreneurs and innovators.

Infographic – How to test Landing Pages

Your website’s landing page is one of the most important aspects of online marketing.  A landing page is the first page a visitor sees, and affects the decision of users, whether to go ahead with the purchase or not.  To have a high converting landing page, you should keep testing your page until you find the content, layout and design that give the best results.

 

Infographic – The Effectiveness of Online Advertising for Small Businesses

This infographic was compiled from research by SCORE to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. It gives stats on how many small businesses currently use this marketing technique, how much they spend on online advertising, average click-through rates and the typical return on investment for ads placed on Facebook, Twitter and LinkedIn.

2013 Halo Report: US Angel Investment Year in Review

CB Insights, in conjunction with Silicon Valley Bank and the Angel Resource Institute, recently released the 2013 year-end Halo Report. The full 27-page angel investing report includes breakdowns by industry and geography as well as valuation trends. In addition, the report includes a ranked list of the top 10 most active angel groups in 2013.

To download the entire 27-page 2013 year-end Halo Report, login here. The underlying angel investment data is also available and proprietary to CB Insights. (note: the report is available to anyone with a free CB Insights login)

Highlights of the 2013 year-end Halo Report include:

  • Syndicated Deals Produce Larger Investment Rounds.  Overall median deal size in 2013 was $600k, but when angels co-invested alongside other types of firms (including VCs, etc.) that median shot up to $1.7M.
  • High Valuation Deals on the Rise.  While 2013 median angel deal valuations held consistent with last year at $2.5M, the top quartile of angel deals carried valuations of $4.2M or greater. This represents a stronger showing at the top versus 2012.
  • Golden Seeds is #1.  Golden Seeds topped the leader board for most deals completed in 2013 – up from 5th place in 2012. Meanwhile the 2012 winner, New York Angels, fell to the 7th spot in 2013.