Loxa, the insurtech enabling retailers to offer seamless product protection at the point of sale, has announced the successful close of its £2.7 million Seed round, completed across three tranches. The round was backed primarily by angels and family offices, with support from Angel Investment Network.

Capital will be deployed to drive EU expansion, scale Loxa’s retail network to 150+ live partners, and broaden the platform to support every insurable product category. 

Jamie Hamer, Co-Founder & CEO, Loxa said: “We started Loxa because we believed embedded product protection should be as universal as the checkout itself, available to every retailer, for every customer, everywhere. We made a deliberate choice to build this round with angels and operators who shared our mission and backed our vision from the start, and that alignment builds better businesses. Closing this round means we can now deliver on that promise at scale, with the right people and resources to execute successfully.” 

Since launching in 2023, Loxa has grown to more than 45 live retail partners across furniture, eyewear, power tools, electronics, catering appliances and other categories, embedding with retailers like eCatering, Toolden, Hyundai Tools, Rowen Homes, Maker & Son, and JCB Pro Tools.  

As a full-stack Managing General Agent (MGA), Loxa can now build and launch insurance schemes tailored specifically to the needs of its retail partners and their products, rather than only suggesting off-the-shelf solutions. Loxa’s technology connects natively to over 70% of UK ecommerce infrastructure via apps for Shopify, Magento, WooCommerce, PrestaShop, and BigCommerce, as well as direct API integrations.

With the Seed round now closed, Loxa is looking to accelerate its plans to build the defining embedded insurance platform for retailers across Europe. Erjon Skora joined the business last year at a pivotal point as Co-Founder and Managing Director, bringing over 16 years of experience across MGAs, insurers, financial institutions, and online marketplaces, most recently as MD and Head of Insurance & Product, EMEA at Cover Genius.

Erjon Skora, Co-Founder & Managing Director, Loxa said: “Closing the Seed is the starting gun, not the finish line. We’re heading into a Series A with traction, a clear European roadmap, and a system that onboards retailers in under 48 hours, integrates seamlessly, handles policy volumes at scale, and delivers an excellent claims experience. The next 18 months will define Loxa’s position in this market, and we intend to own it.” 

According to Alex Caparros, senior broker at Angel Investment Network: “Loxa is addressing a significant gap in the market with its innovative approach to product protection. We are delighted to have connected them with our strategic investors, who recognise the strength of Loxa’s vision as part of this £2.7m Seed round. Their commitment to empowering retailers and delivering enhanced value to consumers won over investors in our network and we look forward to seeing their continued growth and innovation.”

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