Digital Addressing startup OKHi raises £1.4M with support from AIN

OkHi, a Kenyan/UK startup addressing system for emerging markets, has raised more than £1.4M, supported by Angel Investment Network, the world’s largest online angel investment platform. 

Headquartered in Nairobi and registered in London, OkHi is solving a problem that affects 4 billion people and costs businesses billions every year. The company was co-founded in 2014 by Timbo Drayson, who was at Google for 7 years, where he led the launch of Google Maps across emerging markets and built Chromecast. OkHi’s pioneering technology enables any business to collect an accurate address from their customer, verify it and navigate to it without getting lost. Its primary focus is to solve address verification for financial services, an endemic problem that holds back financial inclusion across emerging markets.  

The story has been getting widespread media coverage in the tech media press in the UK including titles like UKTN, Techround, UK Tech Investment News and Growth Business. It has also been picked up in African media including Disrupt Africa, Tech In Africa and VentureBurn.

Backed by the co-founder of Airbnb Nate Blecharczyk and chairman of Twitter Patrick Pichette, OkHi has powered millions of uses of its addressing system. The company recently launched in Nigeria with Africa’s largest banking platform, Interswitch Group, to solve address verification in Nigeria and beyond. The round took only two months to complete. OKHi is now deploying this investment to double the team’s size, win the  Nigeria market and grow the business beyond Africa. With scalable products solving a global problem, OKHi is on a clear trajectory to Series A.  

According to Timbo Drayson, “A physical address should be a human right. Whether it’s opening up a bank account or getting an ambulance to your door, every person on this planet deserves access to these services. This raise is a vital stepping stone to unlock our growth into Nigeria as well as explore new markets across Africa, Middle East and Asia. The Angel Investment Network was instrumental in our fundraising success and has really helped us on our Mission to enable half the world without a physical address to “be included.” 

According to Ed Stephens, who led the raise for Angel Investment Network: “This start up really ticked so many boxes for our investors who really bought into the company’s vital Mission. We were inundated with interest with more than 180 inquiries on the table. OKHi’s digital infrastructure helps to answer a genuine need for people without a formal address to get access to services that can help transform their lives. The team’s credentials were impeccable in their experience as entrepreneurs and addressing so we look forward to seeing the huge success of this company as it grows to help millions of people across the globe get better access to services.” 

Looking back to help you launch forward


Propelia is a UK accelerator that has worked with early stage founders since 2012, developing the concept of ‘Pilot Rounds’ in the pre-seed space. A Pilot Round that essentially identifies and connects founders with aligned investors, to enable them to quickly leverage SEIS capital to fuel, test and iterate strategic market assumptions over the next 6 months.

It’s a shift towards ‘Founder Market Fit’ which is seeing new tools, frameworks and approaches currently being developed, to enable greater deal flow alignment and fluidity in the early stage space – where ideally everyone wins. 

Dan Simmons, Propelia CEO, shares his view of taking a different perspective for early stage fundraising:

Why understanding a founder’s journey through the 3 lenses of Projection > Planning and Proof can help you better evaluate the uncertain market problem now available to navigate and disrupt.

There are very few data points to help successfully plot the course forward if you are a founder or investor trying to launch into an uncertain market sector – particularly in these post-Covid times. This is why start up evaluation often revolves around incorporating and using future facing concepts and lenses like OKRs and NPS.

In truth for both parties this often feels like a ‘finger in the air’ exercise at best. A planning and strategic framework which can just about be used long enough in order to create and gain enough comfort to cross the line, move forward and often then quickly adjust as events invariably change on the ground.

Perhaps instead of looking forwards we need to to more frequently start looking backwards. Back into a better understanding and appreciation of the founder’s journey. Not just how they got from A > B > to their current pitch deck, but towards the consistent patterns of behaviour, exploration and also mistakes that have informed how they have arrived at a point where they wish to try and tackle an uncertain market problem and navigate with the associated risks.

Propelia has taken this approach with its founders since 2012. By doing so we have consistently found that when you truly look at a founder who has a nuanced and ongoing journey into their market sector, you commonly can discern similar signs, patterns and behaviours. These often enable both founder and investor to better assess whether the timing is now right to venture further and essentially invest in each other. 

Here’s some tools and tips that over the years we’ve found useful to hopefully better help you with a different kind of looking backwards evaluation:

TIP 1: PROJECTION

Too often when we talk about founders we refer to how they are disrupting the present. Almost every pitch deck in the last 5-10 years has featured commentary, speculation and projection on how their start up will disrupt their sector – often within the next 2-3 years.

However a new key element post-Covid has recently been added to and baked into the mix. That of the uncertain future. Seemingly the only thing that’s now certain is that this new feature of uncertainty will bear relevance and have to be factored in going forward.

Image © Propelia Ltd 2020

This can lead to a form of paralysis between founder and investors as they try and understand, incorporate and navigate this new terrain into their evaluation. 

It’s here where introducing a new horizon around the concept of the ‘Almost Now’ can prove to be very useful in breaking this deadlock. The Almost Now becomes like a whitespace of a horizon that can be projected onto and forecasted into that is suspended between the Disrupted Present and the Uncertainty Future. It is essentially saying this is the horizon around which we can now collectively meaningfully explore and evaluate, with the understanding that it will be inflected and affected constantly by changes in market conditions.

Interestingly it is founders whose journey opens up a unique path into this horizon of the Almost Now who find themselves most comfortable working and operating in this liminal space. For investors this is an immediate piece of feedback that if a founder can behave in this way addressing the Almost Now, then they are likely to be more adept and agile to work with when going forward.

TIP 2: PLANNING

Building on the above, any founder that has a journey that justifies them launching into a disrupted market sector should start to demonstrate and embody an understanding around a new framework that places the navigation of uncertainty as the key new function that informs future planning and strategy.

Like with PROJECTION above, founders with a deeper journey and understanding will be more comfortable baking in these two new functions into their plans and pitches. Equally founders without this journey will find this very uncomfortable and may demonstrate signs that they wish to only look forward via more traditional planning and strategy lenses and insights.

This new framework is emerging and impacting across all businesses and represents a real competitive opportunity for those start ups that are ready and agile enough to organise and execute in this way.

TIP 3:  PROOF

Finally, there are a couple very simple questions that as a founder you should be ready for and as an investor you can ask instead of things that would represent a traditional elevator pitch. Questions that quickly provide and demonstrate some PROOF that the founder’s journey might currently have relevancy, currency and influence over their market sector. 

These questions are:

Question 1  

Who could you now send a text to that is recognised as having authority over the market sector you’re looking to launch into that would i) immediately consider your question and ii) likely respond to you with their insight and input within the next 24 hours?

Question 2

Which email conversation in your inbox represents an ongoing dialogue with someone of influence that if it comes to fruition, could add immediate acceleration to your planning and strategy?


The 3 x tips above are just some initial ways to try and reveal insight into a founder that might be far easier to glean and assess by looking backwards, as opposed to consistently when approaching a new founder treating them as if they are essentially a blank slate and asking about future projections that both parties know are guesstimates at best. 

Just by being aware that there is this often underexplored terrain in the founder’s journey, that can start to be evaluated by simple lenses like the ones above. might mean that in these uncertain times, we can start better identifying, supporting and backing founders that are genuinely ready to cross the threshold in the unknown of the next stage of their venture.

Dan Simmons // Founder – Propelia – September 2020


Edtech startup BibliU raises more than £600,000 with support from Angel Investment Network

Edtech startup BibliU recently raised more than £600,000 as part of a Series A extension funding round, supported by AIN. The raise received widespread media coverage across the business, startup and education press.

London-based BibliU is a digital education platform that provides students with digital access to their textbooks and libraries across all their devices. The campaign funding round, an addition to its £6.5m Series A, was in response to a surge in demand due to COVID 19.  Completed in eight weeks, the funds will be used for new technical hires to support demand from Universities. The startup is scaling rapidly with 60+ new pilots across the globe. 

Founded in 2014, the company now has over 100 university customers including Oxford, Imperial, University of Phoenix and Coventry University. The company has digitised content from more than 2,000 publishers including: Pearson, McGraw-Hill, Oxford University Press. The content is licensed directly to universities, who can then provide access to students and include the costs in their existing tuition fees. 

According to David Sherwood, CEO and co-founder of BibliU: “BibliU has seen rapid growth across the globe over the last few months, and we believe COVID has pulled the transition to digital learning forward by at least 5 years. We have always existed to assist universities with this transition, by providing an unmatched student experience in a cost-effective way. BibliU is the perfect intersection for universities that are looking to create a seamless distance-learning experience, and do so in a way that introduces operational efficiencies to their workflows. We’re thrilled that AIN was able to assist us in this rapid extension to our Series A, and are excited to see where this round takes us.”

According to Sam Louis from Angel Investment Network, who led the raise: “BibliU sits at a fantastic intersection of traditional learning structures and digital evolution. The business has broad reaching applications, a strong business model and most importantly, it delivers real value to its users. EdTech is a tough area to gain real traction and I think what BibliU has stands apart from many of the others which is why we’ve seen such great uptake from investors. The COVID lockdowns have now accelerated adoption of digital learning and hopefully this will lead the way for more sustained growth in the EdTEch space and of BibliU.”

If you would like to see what other companies are up to on Angel Investment Network, or are interested in raising funding yourself, you can find your local network here

#BehindtheRaise with WeCoffee

We spoke to Ben Carew, Co-Founder at We Coffee, about how to complete a successful fundraise, and also equally important, what not to do.

WeCoffee aims to provide flexible and affordable workspace for post Covid working, along with curated events.

Benjamin Carew, Co-Founder of WeCoffee

Tell us about WeCoffee:

WeCoffee was created to make working from anywhere something anyone could enjoy. 

By curating  a distributed network of free and unique workspaces and a community you can cowork with online and in real life, we believe we are well on the way to achieving this. 

Why did you decide to raise investment?

We decided to raise investment so that we could bring our unique and exciting model for coworking to the whole world. Something that mine and my business partner’s lifetime savings wouldn’t quite allow, at least at the speed with which we want to do it. 

People often ask why the speed and scale matters and for us we see a window of opportunity, while the world’s ways of working are changing, to allow a better social norm. 

We believe for too long the standards have been set by employers with outdated policies, or more recently landlords hijacking the term coworking only to supply fixed office space as a service. 

We want to make sure that the future of work will give power and choice back to the worker, ensuring a happier and more productive worklife. 

What is your top tip for anyone raising investment for the first time?

I’m going to be cheeky here and give a few:

  • Angel investors are people not ATMs, understand them and make them feel confident and safe with you by treating them how you would like to be
  • Be firm on your timeline, if you don’t have one set one 
  • Don’t be shy to check they actually want to invest, not just introduce you
  • Treat it as near to a full time job as you can. Maybe 50% off the time, as yes you need to run a business. 
  • As soon as you have a yes, add them to the term sheet. Its less scary to follow someone else
  • If VCs keep being really nice but don’t invest your probably too early. Save yourself the time and build more traction and try and do an Angel round or friends and family
  • Be flexible in what your raising, if you get half can you make a business or the next step? If double what would you do? 
  • Don’t be scared to say no. We met one total **** who was incredibly aggressive, wanted to force a board member who was an ex-founder removed from the company by their shareholders for negligence, thought WeWork’s IPO would go through and that only 8 banks failed in the 2008 crisis. We were very happy to not molly his coddle 
  • Lastly join WeCoffee as there are lots of us on or who have been on this journey. We are more than happy to help one another avod the ****, find the right investors and generally navigate the startup world. 

What attracted investors to your company?

You would probably have to ask them, but I think a big part of it was the total and utter passion that is born out of us as a team. We clearly know and love what we do, so if you believe in the idea that we won’t all work in an office 5 days a week, there is no better horse to back. 

My biggest fundraising mistake was…

It took me some time to realise that I needed to run it like any other business activity, as a structured process. I spent months pitching at intermittent events and meetings waiting for my angel to land in lap not realising what I was doing was practising.

I was at the wrong events, with no real investors; and worse meetings with the wrong people who were more interested in introductions than investing. 

Once I sat down, opened the round in SeedLegals, got all my deliverables in place, built a sales funnel and set a firm date to close the round then I was well on the way. 

Why did you choose to use Angel Investment Network?

I used AIN as it came across to meet my target investors (angels), as it had a wealth of investors that I could filter for by sector. Insanely helpful! 

If it wasn’t for you Angel Investment Network we wouldn’t have raised as much as we did.

Keen to hear more?

Try out one of WeCoffee’s online networking events to meet ‘creatives, marketing gurus, product creators, free thinkers, entrepreneurstech geeks, doers and dreamers’.

Sign up here for a 100% discount, i.e free entry.

#SixtySecondStartUp with Pharma Sentinel

We caught up with Rav Roberts, CEO of Pharma Sentinel to hear his plans for their new ‘Medsii’ app, which makes it easy to discover if your medicines have unsafe side effects, give allergic reactions or have been recalled for safety reasons.

Rav Roberts, CEO, Pharma Sentinel
  1. What does your company do?

    Pharmasentinel.com is a pioneering B2C2B healthtech, leveraging AI to provide our users with trusted, timely and tailored medicines and medical conditions (mental health, diabetes, skin conditions) news, information, alerts and related content such as video podcasts, live streaming.

    We also give 10% of our profits to patient-support charities such as Bipolar UK & the British Menopause Society, as chosen by our users. We launch with our consumer app called Medsii (medicines information for me) in 4 weeks time, yikes!
  1. Why did you set up this company?

    Our Chief Scientific Officer Nasir (a Co-Founder) used to work for the UK’s medicines regulator (the Department of Health) and noticed a big gap in the market for timely medicines information, e.g. drug safety alerts & recalls, clinical trial results & opportunities.

    I also suffer from Diabetes, as does my mother, and our research showed that 46% of the UK’s population (29 million people) take at least 1 repeat prescription for a chronic condition. It’s not all elderly people either, as 50% of women in their 40s do so.
  1. How did you get your first customer?

    We haven’t yet, already we have many friends and family who take regular medicines lined up to try the app. It’s completely free to use and has a very engaging ‘Twitter’ style interface, so why not give it a go?!
  1. We knew we were onto something when?

    When we realised the Total Addressable Market and Serviceable Obtainable Markets were huge; many people use Google (over 1 billion health related searches a day, but results include ads, links to blogs) and even social media for important medicines info, but that could contain wrong or misleading results; no one helps people by linking them to patient support group charities for help;

    No one provides personalised, relevant, trusted medicines & conditions info via easy to understand push alerts. I have used our product in testing to warn me against drinking grapefruit juice with one of my medicines as it’s extremely dangerous!   
  1. Our business model:

    1. We launch with our consumer App called Medsii (Medicines information for me), which will collect 1st party data on users in a GDPR compliant way (side effects, locations, medicines/conditions liked, followed, shared, saved) and which already has its own data, e.g. clinical trial results.
    2. We augment this 1st party data with 3rd party data.
    3. Our data platform runs machine-learning algos to identify patterns and predict future events, e.g. the probability of a drug that has passed a phase 1 clinical trial eventually being approved, and roughly when.
    4. We sell this data-as-a service to businesses, e.g. pharmaceuticals, insurance, financial analysts even companies like Unilever and Chanel (who will be interested in the skin condition data insight we’ve collected). Note that we also monetise our consumer App (subscriptions, in-app purchases and advertising (no drug ads though!).
  1. Our most effective marketing channel has been:

    Without a doubt, Facebook. Not only are billions of a target customers there, but we can micro-target them with custom and lookalike audiences and even better, they have people who walk you through how to do it really well! (Fiverr also has some great marketers on there).

    LinkedIn is really good for engaging with business people (for our B2B products) and Twitter is great for linking up with angel and VC investors, all over the world!
  1. What we look for when recruiting:

    Passion, integrity, evidence of continuous learning (even following people on Twitter to learn more about a particular subject), desire to help other people less fortunate and ideally EVIDENCE that they’ve actually done it (e.g. volunteering to help the elderly or doing a fun run to raise money for breast cancer etc).. We run a very flat organisation and we were all virtual even before Coronavirus hit! 
  1. The biggest mistake that I’ve made is:

    So many really. I guess my biggest was in my  first startup in San Francisco: We had a great product but I didn’t think about our go-to-market and distribution strategy, i.e. how to get and increase traction (users, usage) for our online gaming products.
  1. We think that there’s growth in this sector because:

    Even before coronavirus hit, more and more people were taking repeat medicines for chronic conditions and with people living longer, this means several decades. There has also been a large theme about fake news on social media, where millions get their medicines info from.

    But now with Coronavirus, people more than ever before want trusted, timely medicines and medical conditions information that is relevant & readable (unlike the patient information leaflets that come with their pills!).

Keen to hear more?

If you would like to see what other companies are up to on Angel Investment Network, or are interested in raising funding yourself, you can find your local network here.

#SixtySecondStartup

Ruari Fairbairns is the CEO and Co-founder at One Year No Beer (OYNB), a platform focused on changing people’s relationship with alcohol.

What does your company do?

OYNB is a global alcohol prevention program, aimed at anyone drinking more than three glasses of wine a week. Our mission is to help people change their relationship with alcohol which leads on to most of them, fundamentally transforming their lives.

We are developing technology that will enable members to connect over the common goal of changing behaviour, such as caffeine, sugar, gambling, social media, ultimately empowering people to live life better. 

Why did you set up this company?

For years I worked in the city as a successful oil broker in London. That’s where two worlds collided, partying and being successful, and the more I partied the more successful I was.

After a few years of this lifestyle, I started to experience a number of health problems, IBS, anxiety, dry skin. I got introduced to something called Headspace and I started meditating on the train to and from work, and this is when I realised that alcohol was causing me more trouble than good. I approached my boss and said that I was thinking about taking a break from booze and he said that this would be committing commercial suicide!

Six months later I finally plucked up the courage to do it and when I finally did, I was blown away with the benefits – I got fitter, faster, healthier, a better husband, a better dad. I grew my oil broking business and reduced costs by 30%. My IBS and dry skin disappeared and there was no area of my life that didn’t improve.

I wanted to make people understand how big these benefits are, so I decided to create a challenge, and in 2016, we launched One Year No Beer, a 90-day challenge, and gave it away. It rapidly went viral and in the first year we got over 20,000 signups. This is how One Year No Beer was born.

How did you get your first customer? 

In our first year, when we set up the free challenge and promoted it via social media, we got over 20,000 members. It was only then that we realised what a huge impact we were having. One Year No Beer was having a positive effect on people’s lives but also on their wallets.

Our research with Stirling University verified that if we were to convert our business into a paid-for model – that people would actually be more likely to not only commit, but also to stick to the challenge. This was because generally, if you have skin in the game, you actually apply yourself – so we reinvested and relaunched as a paid for model in 2017.

We knew we were onto something when? 

In that same year (2017), I sent a tweet to a journalist and off the back of it we got a 10 minute feature on BBC World news in over 200 countries. That single BBC broadcast generated £70,000 of revenue for the business in 10 days so we quickly learnt that the success of One Year No Beer was going to be down to exposure.

In 2018 we launched our book. It went to number one in its category on Amazon and in that same year, we sent out an email to all of our members telling them that we were thinking about crowdfunding in six months’ time. After sending that email, I expected to come into a couple of replies but instead, I opened up my email the following morning to find 74 emails with people offering to invest and we raised £1.1M in just five weeks from our members alone.

Our business model: 

In a little over four years, we’ve created and grown an online business that has attracted customers from across the globe. Turning over £2.7M per year and supporting over 70,000 members in 90 countries across the world, and the business continues to witness 300% growth YoY.

We want to flip the drinking model on its head. From one of admitting you have a problem and having to go to a church or community hall and sit in a circle and talk about being stigmatised for the rest of your life, to one of positive change. We want all of our members to be able to say that they are out there, living a better life, proud of their life choices.

We are now the leader in preventative behaviour change, and our plan is now to diversify into lots of other behaviour change models, not just alcohol. We’ve realised that when people change their relationship with a negative behaviour like alcohol, they build self-worth. It’s that self-worth that creates the platform for them to further change other areas of their lives, so we are now diversifying into other vertical markets such as caffeine, sugar, porn, gambling and drugs.

Our most effective marketing channel has been: 

We use Social Ads widely but our most effective channels have been the extensive publicity we have received as well as word of mouth from our customers. 

What we look for when recruiting:

We have an incredible team who not only love what they do, but they also care deeply about the impact they are having on the lives of people who follow our challenges and remain part of our online community. It takes a very unique person to work as part of the One Year No Beer team because they have to be able to deal with emotions and difficult situations each and every day.

Not only do they have to be able to do this, but they also need to be able to think like marketeers and successful business people, in addition to all of the other elements of their specific job roles and I will always be truly grateful for each and every one of they as they are responsible for making our company the community that it is today.

The biggest mistake that I’ve made is:

I can’t wait to write my book – I’m going to call it the 1001 Things Not to Do in Business. These things have cost me an absolute fortune, after all this is my 6th start-up! The biggest lesson that I have learnt since being in business is: Surround yourself with good people who compliment your weaknesses – for me there are so many, so I need a big team!!! Jokes aside, we can’t all be good at everything so build a team that compliments you and you’ll go far!

We think that there’s growth in this sector because:

The research that we conducted with Stirling University in 2017, showed that 93% of people had a drink when they didn’t want to, and 84% had experienced bullying from friends to drink alcohol, so we know that peer pressure surrounds our cultural relationship with alcohol. We want to challenge these cultural norms and help people to make better life choices. That is the fundamental principle of One Year No Beer. There are 2 billion people in the world who drink alcohol, and around 1 billion drink hazardously – all of whom are our target market.

We worked with AIN because:

We’ve previously raised very successfully from our own network and members. With our current raise we wanted to bring on investment from new sources but from people who share our vision. Angel Investment Network allows us to search investors and grow our presence further. 

Keen to hear more?

If you would like to see what other companies are up to on Angel Investment Network, or are interested in raising funding yourself, you can find your local network here.

Green shoots of recovery post-Covid

Olivia Sibony contributed an article for the latest issue of CEO Today magazine on some research from the AIN platform that points to the continued interest investors have in sustainable startups. Contributing a double page spread Olivia discussed analysis carries out by AIN. Comparing the four month post-COVID period (Jan-April) with the four months before (Sep-Dec).

The research found ‘Renewables’ is now the 11th most popular keyword for searches, up from 14th pre-COVID, which was in itself a rise of 34 places year on year. Additionally ‘Greentech’ is now the 13th most popular keyword, up from 47th in 2018, a staggering increase.

Overall ‘Tech’ remained the overall most popular search term and the fastest riser is ‘Medtech’ up 10 places to 25th most popular category. With the world reeling from its biggest health crisis in a century, it’s no wonder this category is strongly on the radar for investors.

In the piece Olivia writes: “Innovative companies are fusing sustainable business ideas with deep tech to come up with tailored solutions to real world challenges. These are peaking the interest and passions of increasingly impact motivated angel investors. This is a trend that is accelerating, rather than slowing down post COVID. Global markets are also reflecting this, with ESG funds consistently outperforming traditional ones since COVID emerged.

Another interesting trend on the platform relates to searches for ‘agriculture’. This jumped four places to become the 4th most searched for search term in the post COVID period. Olivia continues: “Real fears around food security have been thrust into the spotlight during this crisis and companies helping to secure our food supply will become pivotal players. Investors are seeing the opportunity for huge innovation with ag-tech and smarter food production so we can use technology to be more sustainable for the land.”

She highlighted Hummingbird Technologies, an Artificial Intelligence business who previously raised on AIN. It provides advanced crop analytics to its customers by using satellite and drone data and proprietary machine learning algorithms. They allow customers to increase their yields, optimise chemical inputs, farm more sustainably and make earlier, more informed decisions.

Read the full article in the latest issue of CEO Today magazine

YouTube karaoke channel Sing King raises £550,000 via Angel Investment Network

The world’s leading online Karaoke channel, Sing King, recently raised £550,000 via Angel Investment Network (AIN). Sing King offers high quality karaoke content via its YouTube channel and has over 90 million views per month. The seed-funding raise took just seven weeks on the platform, with the original £400k target notably achieved within 4 days. The money raised is being used for launching standalone apps across IOS & Android as well as a web platform. People can check Youtube Services to get the best Youtube views.

Founded in 2014 by Chris Michael, it is the only karaoke channel YouTube allows to operate due to licensing restrictions normally in place. The channel is run by a team of six full time staff from London. The business is approaching 7.5 million subscribers and has more than 2,300 songs, with dozens more added weekly.

Discussing the raise, Xavier Ballester, Director of AIN’s broking division said: “Sing King’s revenues are starting to be very impressive. They hit 7 million subscribers as we were working on the raise. The numbers speak for themselves and there was plenty of interest from our investor database, who saw the huge potential for the business.”

According to Jordan Gross, Sing King CEO: “Music has the power to transform lives and the beauty of karaoke is that it transcends age, language and culture. We have an opportunity to deliver world-class karaoke on a bigger scale. With our round complete thanks to Angel Investment Network, we will make karaoke more accessible than ever before. This includes mobile, TV and web – transforming moments of time into moments of joy, wherever and whenever.”

News of the raise generated a lot of media interest, including EU Startups, MusicAlly, Techround and Bdaily.

Four questions for female founders launching a business

Our Head of Growth and entrepreneur Ching-Yun Huang was invited onto a Female Founders’ panel at the Curtain Hotel last week in advance of International Women’s Day. Here she shares some key learnings.

It was a pleasure to be invited on to a panel with other female entrepreneurs at the Curtain Hotel recently to share our experiences of starting a business. It was a lively debate and discussion as we all had different experiences that we could bring to light. There were four key questions that came up from the audience, that I wanted to address.

1. Are you taken as seriously being a woman?
Does being a woman impact what you want to be able to achieve as an entrepreneur? The view that some expressed was that you are at a disadvantage because you might not be taken as seriously, with a lack of investors willing to back you. Although it is true there are less female founders, my personal view is that we could be in danger of creating a barrier that might be more psychological. I think if you have a good business case your gender shouldn’t matter and you should have the confidence to articulate your vision. However everybody’s experiences are different. 

2. What sort of support networks should you create?
What sort of support network should you put together to ensure you get the backing you need? One view is that in order to get a better support network, you should only have a women focused network. It is true that any entrepreneur needs to build a good support network. I would argue as a budding entrepreneur you should look to the groups and people that are going to best support you as your key priority. This shouldn’t be just down to gender, but who will take you to that next level. Be ruthless in this.

3. When do you need investment?
When it comes to funding and investment, the audience was split between two groups. People who felt ready to scale their business, and a bigger group who want stability to start their business. I think any entrepreneur should think long and hard about what they need the finance for. For me personally I am looking at bootstrapping my business as far as I can without trying to get outside influence. However there is an extent to which women are perhaps more risk-averse, which is a barrier to having more women entrepreneurs. It’s hard to make the transition into a more uncertain world.

4. Do you need a background in tech to launch a tech business? 
Lots of people in the room expressed an interest in starting a tech business. A popular question was whether you needed to have studied tech. I studied literature and had nothing to do with tech. However I do think having a working knowledge is important, so i picked up computer languages and some other skills. For my business, I found a co-founder who is a developer. A complementary skill set is a winning combination in starting a business.

Ching’s is developing a dating app called The Moment  

Tech leads but stunning rise in interest for sustainable businesses, finds Angel Investment Network report

Angel Investment Network has revealed its latest ‘State of the Angel Investment Nation’ findings. It is based on the data of our UK registered businesses looking for funding and the keyword searches of investors.

Investor keyword searches
‘Technology’ was the top search term used in 2019, based on investor keyword searches. This was followed by ‘property’ with ‘mobile’ the third most popular. ‘Robotics’ climbed six places year on year to now be the fourth most requested search term. Meanwhile ‘electronics’ is up by nine places on the list to number six.

With climate change centre stage in Davos last week, there also has been a stunning rise in interest for sustainable businesses. Searches for ‘Renewables’ have rocketed by 34 places to be the 14th most searched for term. Meanwhile ‘greentech’, unheard of even a couple of years ago, is now the 19th most popular keyword, up from 47th last year. Environmental leapt 56 places up the rankings to be the 25th most searched for term.

Pitch ideas
For entrepreneurs like Jimmy John Shark, property is the most popular sector for pitch ideas. Entertainment and leisure is the second, followed by technology. Overall there were 10% more pitches over the past 12 months from startups looking to attract investors.

According to AIN co-founder Mike Lebus: “Startups are the lifeblood of the UK economy and despite a turbulent year politically, there has been no slowdown in activity. Investor interest remains focused on technology and the cutting edge applications that are possible through it, including mobile and robotics. However property, one of mankind’s oldest profit generators, continues to drive the interest of investors and is now our top sector for pitches.”

He continued: “The growth in interest in impact related terms is remarkable and we are witnessing a seachange in investor attitudes as it has so quickly shot to the top of the news and business agenda. It is the reason we launched our spin off SeedTribe to help support entrepreneurs who put sustainability at the heart of their business model.” 

The report also reveals some discrepancy between startup ideas and investor interest. While fashion and beauty remains the fourth most popular category for pitch ideas, it is just 17th on the list for investors. ‘Inventions’ as a search term fell by seven places from seventh to fifteenth most searched term. Meanwhile ‘Gadgets’ also fell by 15 places to number 32 as investors instead look for more tech and software based ideas.

Entrepreneurial hotspots
AIN has also revealed the UK’s top entrepreneurial hot spots. London remains responsible for 37% of all pitch ideas, although its market share was slightly down. The South East is second in the list with the North West number three, up 10% year on year. There has also been impressive growth in other parts of the country. There was 25% growth in pitch ideas in the West Midlands, with East Anglia up 26%.

The Top 10 Sectors for Pitches:

  • Property
  • Entertainment & leisure
  • Technology
  • Fashion & Beauty
  • Food & Beverage
  • Software
  • Hospitality, Restaurants & Bars
  • Retail
  • Business Services
  • Education & Training

The Top Keywords for Investors:

  • Technology
  • Property
  • Mobile
  • Robotics
  • Software
  • Electronics
  • Computers
  • Products
  • Residential property
  • Finance

The entrepreneur hotspot list is as follows (based on number of pitches from each region):

  1. London
  2. South East
  3. North West
  4. South West
  5. West Midlands
  6. East Midlands
  7. Scotland
  8. East Anglia
  9. Yorkshire and Humber
  10. North East
  11. Wales
  12. Northern Ireland



PinPoint raises £1m with support from Angel Investment Network to fund early cancer detection

HealthTech startup PinPoint Data Science has successfully raised over £1m, supported by Angel Investment Network (AIN).

The PinPoint Test uses AI/Machine Learning to rapidly ‘rule out’ cancer from a simple blood sample. It may be used for all cancer types. AIN was the only external organisation PinPoint accepted investment from in a round that lasted just six weeks.

The investment will be used for implementation trials starting mid-2020. It will also include R&D on improved versions of the product, an expanded full time team, regulatory compliance, the purchase of new equipment and the development of new products. Leeds-based PinPoint was formed in 2018 and now has a team of nine working full time. 

According to the CEO Giles Tully: “These funds will help our ambition of enabling doctors to make better, smarter and more efficient decisions. In 2018, over two million patients who presented with vague symptoms were sent for testing to check for cancer. 92.6% of those patients did not have cancer and yet still had to undergo invasive diagnosis at a huge cost to the NHS and great concern for the patients. PinPoint has already achieved nearly 25% rule out. Last year this would have given over 500,000 patients peace of mind in a few days and saved the NHS over £150m. Our technology will save lives, improve patient experience and significantly reduce costs.”

According to Sam Louis, Head of Consultancy at AIN, who led the fundraise: “This is one of the most exciting businesses we have worked with in recent years. Like all the best startups they have developed a solution to a very real problem. In this case it’s a problem that’s very close to home for a great number of people. We were delighted we were the only organisation they worked with to raise the funds. It was really encouraging the investors we sourced were aligned with their vision.”

PinPoint is one of the companies featured on the new SeedTribe website. SeedTribe, powered by AIN, is an online community connecting profit-with-purpose startups with expertise and investment.

SeedTribe relaunches as ‘UK impact hub’ – powering profit-with-purpose driven businesses

Ethical investment platform SeedTribe has relaunched as a new UK-focused impact hub. The platform connects startups with individuals, corporates and governments interested in helping profit-with-purpose businesses. SeedTribe’s new remit includes mentoring, networking and recruitment, as well as investment.

SeedTribe uses the UN Sustainable Development Goals (“SDGs”)  as its impact framework with all businesses on the platform at Stage 1, raising up to £1M and driving revenue. Businesses that appear on the platform are heavily vetted so only the most inspiring are selected. Businesses are featured free of charge, but have the option to buy “add-ons”. These include helping with their fundraise, advertising a job to the network or showcasing an event. 

New content

New content includes spotlight interviews with founders, advice and guidance for startups who need support. There are also events, opportunities and a free match-up service enabling individuals to connect with businesses. Following extensive research and discussions with the network SeedTribe has identified five key areas of focus. These are:

1.     Mentors/Advisors
2.     Corporates giving financial or in-kind support in line with their values and fields of expertise
3.     Recruitment opportunities
4.     Interesting events they can attend
5.     Investment or other types of funding

Businesses winning investment and support

Businesses on the SeedTribe platform winning investment and support include: Teysha Technologies, a natural polycarbonate platform creating fully biodegradable substitutes for plastics and PinPoint who use data science to detect the early signs of cancer.

The site is powered by Angel Investment Network – the world’s largest online angel investment platform, with a global network of more than 1 million entrepreneurs and 200,000 investors.

Olivia Sibony is the CEO of SeedTribe and she was recently named one of the UK’s Top 10 Women Entrepreneurs for her work on SeedTribe.

She said: “Our entire ethos is using business as a force for good, meaning profit and purpose need to be interlinked. Over the past 18 months I have been approached by so many people who believe in our mission and want to help in ways beyond simply funding.” 

She continued: “Our community is dedicated to finding solutions to the world’s most intractable problems, helping impact-driven entrepreneurs  meet the people and institutions who can teach, support and fund their ventures. We believe in the power of collaboration and together we can empower business to be used as a force for good and transform our world.

Olivia is urging anyone keen to help SeedTribe’s mission to reach out. Please visit seedtribe.com for more information.

The Northern Ireland startup scene deserves more attention

Sam Louis from Angel Investment Network
AIN’s Sam Louis

AIN’s Sam Louis talks through why Northern Ireland’s thriving startup scene deserves more attention.

When it comes to reporting on Northern Ireland’s business climate the focus has, for better or worse, been on Brexit. With discussions about how to resolve the border conundrum continuing, there’s been little talk of much else happening in the internet now. However, one exciting aspect has definitely been under reported – the growth of the Northern Irish startup scene. It is worth examining.

I judged the Digital DNA upStart awards in Belfast earlier this year and was overwhelmed by the breadth and depth of exciting companies developing in Northern Ireland. Across all sorts of sectors, there’s really something underway in the Emerald Isle.

Breadth of opportunities

Encouragingly, our data agrees. This year we created AIN’s first ‘State of the Angel Investment Nation’ report. Built on insights from the 100,000 businesses that came through our platform in 2018, it produced a detailed picture of the angel investment landscape. Within this, the report revealed that Northern Ireland had the second fastest growth across the UK. In raw terms in new entrepreneurs it was up 67% on the year before.

This is a great sign of things to come, as confidence builds within the country that top startups can be started and scaled on home soil. N. Ireland’s highest performing sectors were software and property. ICS cyber security companies are particularly well represented within the software category. However, we are seeing a really encouraging breadth of opportunities – from health food companies and CBD ventures to dog grooming startups. Northern Irish entrepreneurs are setting up across all industries.

Increasing investment from overseas

Looking to the other side of the table, we’ve always had a strong core of investors coming out of Northern Ireland, many of them from a property background. What’s been interesting though is to watch their attention shift inwards as their home market grows. With increasing investment from overseas, this is something we hope will continue, with NI investors going in alongside international firms to fuel the local ecosystem.

As the world evolves, digital talent and capabilities will play an ever-increasing role in the international standings of the world’s nations. Key areas like Cyber Security, saas email security, AI and Machine Learning are already a valuable commodity in dictating not only economic growth, but also geopolitical opportunities. As the Northern Irish start up scene continues to develop, especially in these highly technical areas, it has the potential to make a serious contribution to the UK’s already strong representation at the highest levels of the digital world. Whatever the outcome of Brexit, Northern Ireland’s start up scene looks set to grow. Let’s hear more about it.

Video: How to go from Idea to Investment

We’ve been helping startups raise money around the world since 2004. Over 900,000 entrepreneurs have used our site. And the question we get asked most is ‘How can I get my idea to investment?‘.

After all this time in the industry, you’d think we’d be well-placed to answer it. And we are. But it’s still not an easy question and the answer depends on the business in question.

We’ve been holding events and workshops to help entrepreneurs navigate this difficult first hurdle. Back in March we did a big one with global digital skills educator, General Assembly. And we filmed the whole event so we could share the wisdom with as many people as possible…

The film is quite long and you may want to watch specific sections at a time, so here’s a breakdown:

0:0017:06 Entrepreneur & Investor Olivia Sibony describes her experiences from the Grub Club idea to finding investors

17:0735:25 Ed Stephens, Head of Investor Relations at AIN & Host of The Startup Microdose Podcast, gives practical advice on optimising your processes for finding investment

35:26-END Ed Stephens interviews an expert panel of entrepreneurs on their experiences: Anthony Rose (Seedlegals, BBC iPlayer), Elizabeth Swanton (Feedr) and Wil Harris (Entale, Condé Nast)

idea to investment

Enjoy!

If you have any questions, please reach out to hello@angelinvestmentnetwork.co.uk

My 5 Tips for Raising Angel Investment

Back in 2013, I took a step that would change the trajectory of my career forever. After seven years at Goldman Sachs, I left for a new adventure. I was confident in my skill set, but terrified that I was abandoning the safety net of the corporate career path.

Fast forward six years, and how glad I am that I took that decision. I launched a foodtech startup called GrubClub, which I ran for five challenging but satisfying years, before EatWith acquired us in 2017.

olivia sibony grub club how to raise startup investment
A celebratory Grub Club evening

One of the things I learned on that journey was how hard and how important it is to raise funding. That’s partly why I joined Angel Investment Network last year. I had raised money through them for GrubClub and really bought into their mission to democratise angel investment.

So, here are my five key tips for getting investment:

1. Investors invest in teams

Many of the most successful businesses are at their core very simple ideas. Google allows people to search for stuff on the internet. Ford builds cars. But neither Google nor Ford were the first in their category.

Their success is commensurate to their ability to execute changes.

That’s why the team in charge of navigating this journey is so important. And that’s why investors invest in teams. So, keep that at the forefront of your mind both when building out the early team (obviously), but also when creating a story for your pitch.

Have you got an A team?

2. Remember that investors are not the same as customers

(This point is related to #3 below but is important enough to mention on its own.) Entrepreneurs often fail to communicate successfully with investors because they explain the benefits of their product/service as if describing them to a potential customer.

This is easy to do because during product and strategy meetings their focus has no doubt been on crafting the proposition to customers.

While your investors may also be customers, your proposition to them should not be the same. You will lose their interest if you talk to them as if they were customers. So, craft a story and a proposition specific to them…

3. Tell investors a compelling story

I hear a lot of people give advice like ‘tell a story in your pitch’. But they often fail to explain how to do that meaningfully. So, how do you tell a compelling story to prospective investors?

The most basic story that all investors want to hear is how they are going to make money. There may be other factors like the desire to make a positive impact on the world. But ultimately, an investor wants to make a return.

I heard a founder sum up this idea nicely on The Startup Microdose Podcast – he said, “Show investors what winning looks like.”

So, build the story of your pitch by putting dollar signs in the eyes of investors and by explaining to them how you are well-placed to execute on this grand vision.

Is your investor story compelling?

4. Create momentum

Investors are busy people. You will not always be top of their priority list. So, don’t be disheartened if they don’t get back to your message straight away.

But also, don’t be shy of sending them reminder messages.

The trick to doing this and engaging them is to try to include some impressive update that you’ve achieved since your previous message to them e.g. ‘Ex-CEO of Unilever has just agree to join the board’ or ‘1,500 new users sign ups in the last week’.

This creates the impression of progress and always helps to prove the competence of you and your team.

5. Don’t waste time

We live in a digital world. A world full of tools to boost your productivity and streamline your processes. Use them! There are some great ones for raising investment. My favourites are: Seedlegals – for digitally creating and signing all your legal documents; MixMax – for seeing if people have read your email and how many times and when; and, of course, Angel Investment Network – for meeting investors you could never otherwise hope to meet.

What do you think?

These tips are both from my own experiences. Do you agree/disagree or need more explanation? (Let me know in the comments!)

Author BIO

Olivia Sibony is an award-winning entrepreneur and ethical investment champion. She left a career at Goldman Sachs to launch foodtech startup, GrubClub, which she sold to Eatwith in 2017. She then joined Angel Investment Network (having previously raised money through them) to launch and grow SeedTribe, a spinoff platform focused on impact entrepreneurship.

She is also a Board member of UCL’s Fast Forward 2030, which aims to inspire the next generation of entrepreneurs to launch businesses that address the UN’s Sustainable Development Goals (SDGs). 

High-End London Baker Orée Raises £425,000 Funding in Angel Investment Round

London-based bakery, Orée, has raised £425,000 through Angel Investment Network (AIN) the UK’s largest online platform connecting angel investors with startup businesses.

The French-style, high-end bakery started trading in March 2016 and currently has two shops at 275/277 Fulham Road and 147 Kensington High Street. The concept is bringing ‘a taste of the boulangeries and patisseries of rural France to London’. The funding will finance the opening of the next shop based in Covent Garden with a further location in London Bridge set for later in the year. The ambition is for more than a dozen shops across London and an international expansion.

The raise is one of the largest for a food business in AIN’s 14-year history. The highest to date was the £600k raise for Rosa’s Thai Cafe which raised £500k through AIN in 2014 and has since delivered returns to investors via a private equity buyout.

The combination of Orée’s high-quality product offering and high-end, high footfall locations across London, gives it a strong position within the food retail industry and made it an attractive proposition for AIN’s network of investors. Orée bridges the £8bn bakery market and the £6bn café and coffee shop market, both experiencing annual growth of 2.5% and 5.7% respectively. According to data from AIN, food and beverage was the second most popular category among angel investors in the UK for 2018, losing out only to software.

Xavier Ballester, Director at Angel Investment Network who brokered the deal, said: “Orée was of strong interest to our investors with its offering of a premium, authentic French Patisserie to a market that is increasingly captivated by continental cuisine. It satisfies several consumer trends that have characterised the UK casual dining market in the past couple of years, including ‘premiumisation’ and a concern for provenance.

New low-cost airline Flypop completes SEIS funding on Angel Investment Network

A new British-South Asian low-cost and long-haul airline, flypop, has raised £80,000 in SEIS funding through Angel Investment Network.


We gained a great deal of interest for the successful SEIS raise in Q1 2019 and hope this momentum carries on with the many global angels on the AIN platform. The low-cost non-stop aspect really resonated with a lot of investors from South Asia. They make these journeys frequently themselves and could really relate to this product.

Nino Judge, Founder offlypop

The airline focuses on point-to-point direct flights from the UK to secondary cities in several South Asian countries, starting with India. 
The list of affordable non-stop flights will be between the UK (initially London Stansted) and the Indian cities of Amritsar (Punjab) and Ahmedabad (Gujarat).

flypop ain airline investment
Targeting the 1.5 million Indian diaspora in the UK, flypop‘s service will offer return ticket prices from £350 (including taxes) with the first flights taking place in Q4.

The experienced founding team, with backgrounds including Ryanair, Team Lotus F1, British Airways, Emirates, JP Morgan and UBS, have stated that
flypop will be able to pass cost savings back to consumers via lower airport charges to tier 2 airports and its unique ‘wet’ lease start-up agreements.

There are ambitions to expand further from North America & Europe to South Asia via the UK and the business is now looking to raise £4m in its next EIS funding round. The team at flypop also intend to make the airline carbon neutral, offsetting each passenger that flies with the planting of a tree in a forest in the UK or South Asia.


Airlines still have an exciting allure to them and it was hugely exciting for our investors to invest in an SEIS round for one.

Ed Stephens, Head of Investor Relations at Angel Investment Network:

Good luck to Nino and the team! We will be following their progress with interest.

Former Spice Girl’s Startup breaks investment record on Angel Investment Network

Investors really really want to invest in Emma Bunton: £420k raise for Kit & Kin fastest in Angel Investment Network history

The commercial magic of the Spice Girls remains as strong as ever, as Emma Bunton’s ethical baby product business Kit & Kin, was responsible for the fastest raise in the Angel Investment Network’s 14 year history. It achieved its target of £420k in just one week.

spice girl emma bunton investment record
Spice Girl, Emma Bunton, Founder of KIT & KIN

More than £1m was offered in total for her eco-friendly nappies, wipes and skincare business but Kit & Kin decided to only accept £420k at this time, an amount which included a key strategic investor.

The raise received unprecedented interest from our 170,000 strong worldwide community of investors. The business was launched in 2016 by Bunton and business partner Christopher Money, with their products available through high street retailers as well as their e-commerce platform. The investment will be used for staff, expansion and stock supply to service larger orders.

According to Mr Money: “The raise via the AIN has certainly surpassed all expectations and we ended up having to cap the number of discussions. We’ve come away from the raise with a select few who will bring significant strategic value that will certainly strengthen our offering and help us realise our potential over the years to come.”

Money and Bunton will be hoping to emulate the success of another celebrity turned entrepreneur, Jessica Alba, whose business, The Honest Company, floated for just shy of $1 billion in 2017.

spice girl emma bunton investment record

According to Ed Stephens, global head of brokerage at AIN: “The level of interest for Kit & Kin’s business was unlike anything we’ve ever seen. It would normally take around 6 weeks to raise a similar amount – we had pledges for over one million and had to turn investors away…”

As a business it has some great fundamentals, but clearly Emma Bunton’s extra spice was a key ingredient.

Ed Stephens, Global Head of Brokerage

Bunton was famous for promoting girl power and her business was promoted through a new section on our site focused on supporting female founders and investors. This initiative was set up to address the under-representation of women as investors and founders in the industry.

The Spice Girls (1997)

Our investor community in the UK consists of around 17,000 angel investors, but less than 10% of these are women. We want to lead the way in tackling this industry problem starting with increasing the visibility of women-led businesses and helping them to find investment and mentoring from investors.

Here’s a few of the press publications that leapt upon this story (enjoy the headlines):

https://www.cityam.com/275884/baby-spices-baby-startup-kit-kin-breaks-record-fastest

https://www.thisismoney.co.uk/money/markets/article-6896385/Spice-Girl-Emma-Bunton-raises-420-000-ethical-baby-business-just-week.html

https://www.angelnews.co.uk/blog/equity-crowdfunding/emma-buntons-kit-kin-completes-fastest-fundraise-in-angel-investment-network-history-/

https://www.rte.ie/entertainment/2019/0407/1041170-emma-bunton/