Behind the Raise

Welcome to the first of our Behind the Raise blog series! We know how difficult fundraising can be, so these interviews offer some tips, advice and insight into what has worked for different entrepreneurs.

For our inaugural interview, we are delighted to be speaking to Andrea Armanni, Co-founder of Mammalo. Mammalo is transforming the service industry by making it easy and quick for people to book the services they need. Through Mammalo, people are paired up with local professionals, making it hassle free to get the boiler repaired, hire a photographer or source a makeup artist.

Tell us about Mammalo:

Mammalo is a marketplace for on-demand local services delivered at home, where people can find and book anything they need from a painter to a hairdresser. With over 3 million people moving to cities every week, finding trustworthy experts in large urban areas has become much harder and very time consuming. Mammalo’s mission is to connect those in need with the right people that can help, and is set to become the go-to website where people can find any service they need, delivered to their door.

Why did you decide to raise investment?

Without funding the vast majority of startups will die. A startup usually means a company that is built to grow fast, and fast growing startups usually need to burn cash to sustain their growth prior to reaching profitability. In our case, we raised a friends and family round in the beginning of 2018 which allowed us to launch our first MVP in November 2018 and work towards finding the right product market fit. In less than 3 months, we managed to gain over 1500 users. We needed more liquidity to invest in marketing and tech development, so we decided to start working towards our first seed round.

What is your top tip for anyone raising investment for the first time?

It may sound obvious now, but one thing that we learnt whilst raising our first seed round is to be “Investment ready”. For some founders it’s enough to have a story and a reputation to raise funds, but for most it requires much more. Angels invest when they believe in the idea they hear, in the founders’ ability to realise its vision and in the market opportunity. When, as a founder, you are ready to tell this story, and bring some proof of customer adoption, you are ready to raise money.

What attracted investors to your company?

I believe what really helped us was getting the right launch strategy in place and the first 400 users within our first month. Then, a solid data vault with a detailed business plan, financial forecast and investment deck.

Andrea, Co-founder of Mammalo

My biggest fundraising mistake was…

Our biggest fundraising mistake was undoubtedly underestimating the amount of time and effort that was going to go into the fundraise process. Since we started working on it, we spent nearly 6 months on the fundraise trail before completing all the legals and receiving the investment.

Why did you choose to use Angel Investment Network?

We came across Angel Investment Network through a friend of ours at Y Combinator SUS as we were about to launch our crowdfunding campaign. As for every business looking to raise their first seed round, finding the right angel investors can be challenging and time consuming. Angel Investment Network was a great opportunity to gain exposure from the largest angel investment community in the world. Our pitch was posted to over 200,000 investors and remained live over a 2 month period in which we had a chance to talk to multiple investors and present them our vision and future objectives.

To find more fundraising tips, visit our learn section.

PinPoint raises £1m with support from Angel Investment Network to fund early cancer detection

HealthTech startup PinPoint Data Science has successfully raised over £1m, supported by Angel Investment Network (AIN).

The PinPoint Test uses AI/Machine Learning to rapidly ‘rule out’ cancer from a simple blood sample. It may be used for all cancer types. AIN was the only external organisation PinPoint accepted investment from in a round that lasted just six weeks.

The investment will be used for implementation trials starting mid-2020. It will also include R&D on improved versions of the product, an expanded full time team, regulatory compliance, the purchase of new equipment and the development of new products. Leeds-based PinPoint was formed in 2018 and now has a team of nine working full time. 

According to the CEO Giles Tully: “These funds will help our ambition of enabling doctors to make better, smarter and more efficient decisions. In 2018, over two million patients who presented with vague symptoms were sent for testing to check for cancer. 92.6% of those patients did not have cancer and yet still had to undergo invasive diagnosis at a huge cost to the NHS and great concern for the patients. PinPoint has already achieved nearly 25% rule out. Last year this would have given over 500,000 patients peace of mind in a few days and saved the NHS over £150m. Our technology will save lives, improve patient experience and significantly reduce costs.”

According to Sam Louis, Head of Consultancy at AIN, who led the fundraise: “This is one of the most exciting businesses we have worked with in recent years. Like all the best startups they have developed a solution to a very real problem. In this case it’s a problem that’s very close to home for a great number of people. We were delighted we were the only organisation they worked with to raise the funds. It was really encouraging the investors we sourced were aligned with their vision.”

PinPoint is one of the companies featured on the new SeedTribe website. SeedTribe, powered by AIN, is an online community connecting profit-with-purpose startups with expertise and investment.

High-End London Baker Orée Raises £425,000 Funding in Angel Investment Round

London-based bakery, Orée, has raised £425,000 through Angel Investment Network (AIN) the UK’s largest online platform connecting angel investors with startup businesses.

The French-style, high-end bakery started trading in March 2016 and currently has two shops at 275/277 Fulham Road and 147 Kensington High Street. The concept is bringing ‘a taste of the boulangeries and patisseries of rural France to London’. The funding will finance the opening of the next shop based in Covent Garden with a further location in London Bridge set for later in the year. The ambition is for more than a dozen shops across London and an international expansion.

The raise is one of the largest for a food business in AIN’s 14-year history. The highest to date was the £600k raise for Rosa’s Thai Cafe which raised £500k through AIN in 2014 and has since delivered returns to investors via a private equity buyout.

The combination of Orée’s high-quality product offering and high-end, high footfall locations across London, gives it a strong position within the food retail industry and made it an attractive proposition for AIN’s network of investors. Orée bridges the £8bn bakery market and the £6bn café and coffee shop market, both experiencing annual growth of 2.5% and 5.7% respectively. According to data from AIN, food and beverage was the second most popular category among angel investors in the UK for 2018, losing out only to software.

Xavier Ballester, Director at Angel Investment Network who brokered the deal, said: “Orée was of strong interest to our investors with its offering of a premium, authentic French Patisserie to a market that is increasingly captivated by continental cuisine. It satisfies several consumer trends that have characterised the UK casual dining market in the past couple of years, including ‘premiumisation’ and a concern for provenance.